Matt Cosad Email & Phone Number

Barcelona, Ct, Es

Chicago, Il, Us

• Leadership of The Kitchen, KH’s in-house agency, hiring to 80 creatives across 15 markets, and delivered 20K assets 30% cheaper than external partners, winning awards from Cannes, TikTok and Marketing Week. The Kitchen was awarded Agency of the Year 2023 by The Drum. • Delivery of the AI strategy in marketing, disrupting creative production using AI, taking Stable Diffusion models inhouse and building an AI lab to take over production of low value, high volume content.• Architect and owner for our marketing technology transformation plan, including leading RFPs, vetting new partners, and integrating new tools into our tech stack. Oversight of an annual budget of $4M for MarTech and digital transformation, with a strong focus on AI, delivering over $800K in cost saving to the annual tech budget.

Chicago, Il, Us

• Implementation of KH’s first Consumer Data Platform, developing KH’s data strategy (IPD, audiences, CRM etc), data management, digital responsibility by design, MarTech and AdTech enablement, and customer experience.• Agile POD lead for a group of 10 data scientists and front end developers to deliver a digital reporting agenda using Azure, Snowflake and Tableau: developing metrics-driven framework to optimize spend allocation across our markets informed by competitive activity, revenue opportunities and marketing ROI.• Reporting responsibility to Business Unit Presidents, VPs and the CEO • Driving cross-functional alignment in KH’s digital marketing strategy, coordinating country Chief Marketing Officers (CMO), Heads of Brand and Category leads to ensure alignment across all creative and digital efforts, to foster a collaborative environment that encourages cross-functional creativity.• Proficient in Marketing Automation platforms Salesforce & Customer IO

I founded AltPlace to support startups in the early steps of their digital journey and spend more time in the trenches of digital execution.Since doing so I have built the tag manager and GA4 implementation and Magento integration for a soon-to-launch footwear brand, conducted a strategic Facebook ad account review to identify a 61% incremental revenue opportunity for an e-learning client, and delivered a paid search and SEO audit that found opportunities to increase monthly revenue by £17K for a personal care client.

Blackfriars, London, Gb

I am the Global Data Strategist for Unilever's Home Care division. I drive digital transformation and Data Driven Marketing across our whole portfolio.I set and deliver the data agenda for Unilever’s Home Care division globally, powering consumer segmentation and media tactics behind €100M+ of annual digital & e-commerce spend.I am responsible for quarterly reviews of marketing mix models & brand lift tracking, working as a strategic advisor to the category President and EVPs on digital and media strategy for the division.I own category digital reporting, working with data & dashboarding teams to create KPI reports and clear recommendations for how brands & media partners can optimise their digital activity.I provide training and governance to global and local teams on the use of 1st, 2nd and 3rd party data (including cookieless strategy) to drive better ROI from digital data.

London, Gb

I help big brands get the most out of their digital marketing budget. I manage the production and delivery of a varied portfolio of digital measurement reports across 35 markets, as well as writing ad hoc strategic deliverables, for a billion euro brand. It sounds fancy, but it actually involves a fair bit of excel - digging out insights and opportunities can we provide to local markets to help them improve the effectiveness of their digital campaigns. I also advise a number of other major brands, giving advice for, and measuring, multimillion euro, cross-market campaigns.Mavens has challenged me to have the ability to understand the implications of data analysis and build a strategic story from data, to have analytical and problem solving skills that include the ability to see granular as well as big-picture issues, and to work to a high standard of verbal and written communication.

Herndon, Virginia, Us

Managed social media strategy (twitter, tumblr, facebook, pinterest) including SEO and google analytics.Maintained scientific blog, including statistical analysis of data, data visualisation, and technical writing.Performed basic website design (created pages in Wordpress for integration with Dreamweaver).

San Diego, Ca, Us

Volunteer project conducting sub-sea, line transect surveys of coral reef flora and fauna for the Cambodian govt.

Master'S Degree, Environmental Technology

Bachelor Of Science (Bsc), Ecology And Evolutionary Biology

Ib High School Diploma Equivalent, International Baccalaureate