Matt Craggs Email & Phone Number

Cleveland, Ohio, United States

The Director of Project Marketing oversees and provides strategic direction for all marketing activities at the Cleveland Orchestra. The incumbent works closely with the VP, Sales and Marketing to create, develop and execute single ticket and subscription campaigns, other earned revenue opportunities, and initiatives that focus on patron engagement and retention, and new audience growth. The Director of Project Marketing oversees digital advancement, including website and e-commerce development, digital and social media advertising, and e-marketing strategies. The incumbent will maintain a data-driven approach, providing analytical reporting across multiple platforms, ensuring that the TCO not only achieves but exceeds revenue goals.

Cleveland/Akron, Ohio Area

• Develop strategic, cost-effective, and efficient, global marketing campaigns for The Cleveland Orchestra. This includes digital products & services, recording projects, live concerts, content marketing, and/or other special events.• Achieve institutional revenue, single ticket attendance, and young audience goals by reengaging existing customers and penetrating new market segments. Surpassed Blossom season revenue goals by 800K in summer of 2021.• Plan, negotiate, purchase, and monitor all advertising campaigns. Provide strategic recommendations to Vice President of Sales and Marketing to maximize campaign effectiveness and efficiency.• Forecast and track annual marketing budgets for individual tickets, recording projects, and digital streaming services. • Oversee project management deadlines, systems, and marketing campaign schedules, along with coordinating marketing efforts across multiple departments, including Sales, Marketing, Artistic, Operations, and Finance.

Cleveland/Akron, Ohio Area

• Maintained timelines and deadlines, for all marketing campaigns and projects.• Developed and maintained relationships with marketing vendors, booking agencies, local promoters, artists, management groups, and internal Concord Music Group teams. • Collaborated with in-house creative teams on the production and delivery of audio and visual assets.• Assisted Vice President of Marketing and General Manager with the creation and execution of marketing plans, timelines, and budgets, for all new recording product releases.

• Responsible for forecasting and tracking sales, for new recording projects, covering an 18-month release cycle.• Managed advertising campaigns for Concord Records, Telarc, and Heads Up label divisions.

• Assisted Vice President of Sales with all aspects of internal and external sales opportunities.• Worked with Universal and Fontana Distribution Sales Representatives.

• Managed all sales and marketing promotional collateral for national account sales reps, distribution partners and external customers.• Supported Vice President of Marketing and other Project Managers with supervision of college intern program.

-Assisted Sales Department by placing cold calls to national retail accounts to check, maintain and re-order merchandise stock levels with distribution company.

-Assisted Sales & Marketing Departments with promotional collateral for all national account sales reps, distribution partners and external customers.

• We are an online bakery, based in the city of Mentor that serves dogs and humans living throughout the state of Ohio. 10% of EVERY purchase is donated towards local and national animal rescue organizations.

• Helped establish Marketing and Sales Department.• Reviewed, managed and tracked leads, appointments, sales and marketing activities.• Designed and produced local and regional print advertising.• Updated and maintained company web properties.

• Managed store Sales Associates, opened and closed store, inventory control and daily accounting, along with daily deposits.

Bachelor Of Science, Business Management

Certification, E-Business

Associate Of Applied Business, Marketing

Associate Of Applied Business, Travel, Tourism & Hotel Management

Associate Of Applied Business, Business Management

Education record