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Experienced CEO, driven leader, and creator of high performing teams, with a demonstrated history of working within Digital and eCommerce at all levels. Skilled in Conversion Rate Optimisation (CRO), Personalisation, Product Management, IT, Digital Performance & Strategy, and a well-established background in Travel Technology. A strong business development professional with a wealth of experience.
Webtrends Optimize
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CeoWebtrends Optimize Aug 2018 - PresentEgham, Surrey, Gb -
Director Of Optimisation ServicesWebtrends Emea Sep 2015 - Aug 2018Staines, Middlesex, Gb -
Head Of EcommerceThomas Cook Oct 2014 - Sep 2015GbManaging the full marketing, commercial, development and testing strategy for 14 transactional websites (Delivering c ยฃ165 million in revenue). The key objective of which is to deliver YoY growth through conversion improvements and a robust, joined up online marketing strategy. With a modest team of 9 FTE and working with, and managing, all customer acquisition channels to ensure traffic numbers are maintained and new customers acquired in the most cost effective way through channel and site optimisation. -
Head Of Site PerformanceThomas Cook Jan 2014 - Oct 2014GbLed a team of 10 FTE ensuring that the commercial objectives of Thomas Cookโs digital retail channels were met, by optimising site performance (site architecture, site content, site functionality and product) to deliver good quality conversion from the Thomas Cook online sites. Actively managed development teams to deliver a new responsive website and booking experience to enhance the cross device experience and capitalise on the growth in mobile and tablet visitors. Planned and managed MVT and AB testing programmes to fully optimise the user experience and growth opportunity in a controlled and measurable manner to deliver a market leading experience. -
Head Of It (Flexibletrips & Dynamic Packaging)Thomas Cook Oct 2011 - Jan 2014GbAccountable for a team of a team of 20 FTE with full control of website & project delivery, web design, content management, QA and live support & controlled a budget upwards of ยฃ1 million. In addition to growing the UK Dynamic Packaging platform via existing B2B channels I also had responsibility of creating an OTA to be an internal competitor to Thomascook.com, including driving all online Marketing and eCommerce activity. The success of which ultimately led to replicating this platform within the flagship website itself as well as a number of white label sites. -
It Systems ManagerThomas Cook Jan 2009 - Sep 2011GbManaged a team of 5 FTE responsible for the delivery, maintenance and support of several front-end web and back end system platforms, including controlling the demand, QA and full application support functions. Accountable for full financial and budgetary control. -
It Project ManagerThomas Cook May 2007 - Dec 2008GbOverall responsibility for the delivery of large technical projects across software development, eCommerce and IT process. Worked closely with senior business stakeholders, 3rd Party Suppliers, Business Analysts, other Project Managers and Subject Matter Experts to ensure project deliverables were clearly understood and met within the assigned budget. -
Systems Project ControllerUp Trips Oct 2002 - May 2007Managed the demand, scheduling and delivery of website and back office system projects. In addition to this the role included business analysis to identify and scope new features and enhancements.
Matt Smith Skills
Matt Smith Education Details
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The Brooksbank School
Frequently Asked Questions about Matt Smith
What company does Matt Smith work for?
Matt Smith works for Webtrends Optimize
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What is Matt Smith's email address?
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What is Matt Smith's direct phone number?
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What schools did Matt Smith attend?
Matt Smith attended The Brooksbank School.
What are some of Matt Smith's interests?
Matt Smith has interest in Children, Environment, Health.
What skills is Matt Smith known for?
Matt Smith has skills like E Commerce, Team Management, Online Travel, Tourism, Online Marketing, Management, Business Analysis, It Strategy, Project Delivery, Web Analytics, It Management, Change Management.
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