Matt Cronin Email & Phone Number

United States

Chicago, Il, Us

I'm a key partner to brands helping them icrease the effectiveness of Loyalty program acquisition, engagement, and retention via hyper-personalized engagement on SMS/MMS, Mobile Wallet, App Inbox, and Push.

New York, Ny, Us

Excelled in digital media sales role, driving revenue growth by successfully prospecting, presenting, and closing deals with diverse clientele; demonstrated proficiency in developing and nurturing client relationships, consistently exceeding sales targets, and staying updated on industry trends to provide cutting-edge digital media solutions. Successfully collaborated with company leadership and sales teams to develop go-to-market strategies and drive product innovation.

Chicago, Illinois, Us

In my role as Director of Client Development at Basis Technologies, I successfully sold a comprehensive suite of software and services, encompassing programmatic, search, social, and automation technologies to Florida's agency community. I consistently surpassed sales objectives, and developed and implemented a strategic sales and prospecting framework that expanded existing business and cultivated a robust pipeline. This model was later adopted across the larger organization. My responsibilities also included guiding a dedicated team of 8 sellers in the Southeast, helping them realize their sales goals. I was instrumental in the introduction of sales productivity tools that substantially boosted business efficiency and effectiveness, leading to remarkable growth in net revenue and comfortably exceeding gross quotas.

Nashville, Tn, Us

In my role, I was instrumental in developing a go-to-market strategy for a new platform, which involved formulating sales collateral, pricing models, and identifying key clients. My responsibilities also encompassed generating new leads and playing a pivotal role in training the inside sales and business development team.Additionally, I was a core member of a mobile start-up that assisted companies in identifying and activating their most loyal and influential customers. This initiative enabled brands to construct their own database of brand advocates while offering incentives, native applications, and location-based communication within a mobile rewards marketplace.

Nashville, Tn, Us

New York, New York, Us

In my past role, I successfully partnered with agencies and brands to fully utilize Undertone's digital advertising platform. This collaboration facilitated advertisers in reaching consumers across various devices, including desktops, tablets, and smartphones.I also spearheaded the establishment of a new office in Boston and was a leader in driving market growth for the New England region. This initiative resulted in notable revenue growth, largely due to the acquisition of new advertisers and substantial growth of our existing clients.Throughout my first year, I generated a significant increase in revenue, achieving a remarkable year-over-year growth rate.

New York, Ny, Us

In my role as Director of Enterprise Sales at Tremor Video, I held the responsibility of advocating for and selling our complete range of video solutions. These encompassed areas such as ad delivery, branding analytics, validation/brand protection, advanced creative units, and optimization and planning tools, which I introduced to agencies, advertisers, and publishers.I successfully secured a pivotal agreement with a first-tier national agency, all while building a substantial business pipeline and accelerating business growth.Furthermore, I took the lead in spearheading our sales efforts for our market entry into Brazil, helping to expand our global footprint.

Irvine, Ca, Us

• Prospect and close deals with advertisers and agencies in Diego and Orange County and Los Angeles.• Responsible for understanding and selling multiple products and formats including video, display, rich media, mobile, IPTV, and MySpace high impact units.• Successfully executed go-to-market strategy for proprietary, innovative new ad formats.• Developed compressive understanding of multiple targeting technologies.

King Of Prussia, Pa, Us

• Prospect and close deals with advertisers and agencies with respect to PointRoll’s suite of rich media solutions.• Develop an in-depth understanding of new products including mobile, iPad, dynamic, video, and other digital capabilities. Create strategic business development plan to pitch to clients in order to meet campaign objectives.• Consistently exceeded quarterly revenue goals. Generated revenue of $1.5 million against $1.1million quota.• Closed numerous new clients and agencies while retaining and growing large base of inherited accounts.

King Of Prussia, Pa, Us

• Created, and executed strategic sales programs with publisher partners. Facilitated collaboration between publisher partners’ sales teams and PointRoll’s advertising agency sales team. • Developed communication strategy to ensure that Senior Management, Sales and Sales Management Personnel within publisher partner organizations were familiar with the suite of PointRoll solutions and could effectively present them to prospective customers. Provided appropriate top-down messaging to internal stakeholders regarding PointRoll’s current relationship and potential challenges and opportunities.• Partnered with publisher sales teams to create marketing and promotional tools to enable partners’ Sales Team to offer unique, engaging, and impactful ad sales solutions.• Examined partner websites to determine opportunities for PointRoll to replace other existing technology and/or find new opportunities for marketing PointRoll custom publisher solutions.

Philadelphia, Pennsylvania, Us

• Member of four person consulting team responsible for developing a strategic plan to increase the visibility and attendance for Temple’s Revenue sports.• Conducted primary and secondary research to discover the major revenue drivers and cost centers for college athletic industry.• Designed, executed, and analyzed consumer surveys to determine the major factors influencing customers decisions to attend or not attend Temple Athletic events.

• Managed and developed relationships with Olympic sponsors and other Olympic brands in order to create synergies and form strategic alliances with China Olympic Garden Properties. Companies included: McDonalds, Coca Cola, GE, and Speedo. Deals potentially worth up to $1.2 million for COGMM.• Member of 5 person team responsible for development and execution of China entry strategy for World Poker Tour (WPTE). Efforts resulted in official WPT sponsored/branded Chinese National Poker Championship.• Conceptualized brand identity and positioning for COG Marketing Group.

Mba, Marketing, Strategic Management

Bachelor Of Fine Arts (B.F.A.), Technical Theatre/Theatre Design And Technology

High School

Education record