Matt Cronin

Matt Cronin Email and Phone Number

Sales Director - WalletAds and Platform @ Vibes
United States
About Matt Cronin

As a seasoned Director of Sales in the digital advertising landscape, I bring extensive industry knowledge and a proven track record of exceeding sales goals to the table. Currently, I'm driving growth in revenue and new customer acquisition at Klever Programmatic as the Senior Director of Sales. My experience involves managing sales teams, executing go-to-market strategies, and fostering innovation and improved client service.Throughout my career, I've consistently surpassed sales targets. My approach to sales involves not just meeting targets, but creating strategic frameworks for growth and implementing sales productivity tools for efficiency and effectiveness.Innovation is at the heart of what I do. I’ve developed strategies for new platforms and worked on mobile startups aimed at helping companies engage their most loyal customers. I’ve also repeatedly opened up new markets, in the US and South America.With an MBA in Marketing and Strategic Management from Temple University and a BFA in Drama, Production, Design, and Management from New York University, my educational background has further equipped me to strategically analyze markets and manage teams. I believe in the power of collaboration and leveraging technology to deliver top-notch solutions to clients. Whether working with a start-up or an established firm, my focus is always on driving revenue growth and increasing market share.

Matt Cronin's Current Company Details
Vibes

Vibes

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Sales Director - WalletAds and Platform
United States
Website:
vibes.com
Employees:
338
Matt Cronin Work Experience Details
  • Vibes
    Sales Director - Walletads And Platform
    Vibes
    United States
  • Vibes
    Sales Director
    Vibes Oct 2023 - Present
    Chicago, Il, Us
    I'm a key partner to brands helping them icrease the effectiveness of Loyalty program acquisition, engagement, and retention via hyper-personalized engagement on SMS/MMS, Mobile Wallet, App Inbox, and Push.
  • Klever
    Sr. Director. Programmatic
    Klever Aug 2021 - Oct 2023
    New York, Ny, Us
    Excelled in digital media sales role, driving revenue growth by successfully prospecting, presenting, and closing deals with diverse clientele; demonstrated proficiency in developing and nurturing client relationships, consistently exceeding sales targets, and staying updated on industry trends to provide cutting-edge digital media solutions. Successfully collaborated with company leadership and sales teams to develop go-to-market strategies and drive product innovation.
  • Centro
    Director, Sales
    Centro May 2015 - Jul 2021
    Chicago, Illinois, Us
    In my role as Director of Client Development at Basis Technologies, I successfully sold a comprehensive suite of software and services, encompassing programmatic, search, social, and automation technologies to Florida's agency community. I consistently surpassed sales objectives, and developed and implemented a strategic sales and prospecting framework that expanded existing business and cultivated a robust pipeline. This model was later adopted across the larger organization. My responsibilities also included guiding a dedicated team of 8 sellers in the Southeast, helping them realize their sales goals. I was instrumental in the introduction of sales productivity tools that substantially boosted business efficiency and effectiveness, leading to remarkable growth in net revenue and comfortably exceeding gross quotas.
  • Spendsetter
    Regional Vp Sales- East
    Spendsetter Feb 2015 - May 2015
    Nashville, Tn, Us
    In my role, I was instrumental in developing a go-to-market strategy for a new platform, which involved formulating sales collateral, pricing models, and identifying key clients. My responsibilities also encompassed generating new leads and playing a pivotal role in training the inside sales and business development team.Additionally, I was a core member of a mobile start-up that assisted companies in identifying and activating their most loyal and influential customers. This initiative enabled brands to construct their own database of brand advocates while offering incentives, native applications, and location-based communication within a mobile rewards marketplace.
  • Spendsetter
    Sales Director
    Spendsetter Aug 2014 - Feb 2015
    Nashville, Tn, Us
  • Undertone
    Sales Manager
    Undertone Jan 2013 - Aug 2014
    New York, New York, Us
    In my past role, I successfully partnered with agencies and brands to fully utilize Undertone's digital advertising platform. This collaboration facilitated advertisers in reaching consumers across various devices, including desktops, tablets, and smartphones.I also spearheaded the establishment of a new office in Boston and was a leader in driving market growth for the New England region. This initiative resulted in notable revenue growth, largely due to the acquisition of new advertisers and substantial growth of our existing clients.Throughout my first year, I generated a significant increase in revenue, achieving a remarkable year-over-year growth rate.
  • Videohub
    Director, Enterprise Sales
    Videohub Nov 2011 - Jan 2013
    New York, Ny, Us
    In my role as Director of Enterprise Sales at Tremor Video, I held the responsibility of advocating for and selling our complete range of video solutions. These encompassed areas such as ad delivery, branding analytics, validation/brand protection, advanced creative units, and optimization and planning tools, which I introduced to agencies, advertisers, and publishers.I successfully secured a pivotal agreement with a first-tier national agency, all while building a substantial business pipeline and accelerating business growth.Furthermore, I took the lead in spearheading our sales efforts for our market entry into Brazil, helping to expand our global footprint.
  • Specific Media
    Account Executive
    Specific Media Feb 2011 - Sep 2011
    Irvine, Ca, Us
    • Prospect and close deals with advertisers and agencies in Diego and Orange County and Los Angeles.• Responsible for understanding and selling multiple products and formats including video, display, rich media, mobile, IPTV, and MySpace high impact units.• Successfully executed go-to-market strategy for proprietary, innovative new ad formats.• Developed compressive understanding of multiple targeting technologies.
  • Pointroll
    Account Executive
    Pointroll Dec 2009 - Feb 2011
    King Of Prussia, Pa, Us
    • Prospect and close deals with advertisers and agencies with respect to PointRoll’s suite of rich media solutions.• Develop an in-depth understanding of new products including mobile, iPad, dynamic, video, and other digital capabilities. Create strategic business development plan to pitch to clients in order to meet campaign objectives.• Consistently exceeded quarterly revenue goals. Generated revenue of $1.5 million against $1.1million quota.• Closed numerous new clients and agencies while retaining and growing large base of inherited accounts.
  • Pointroll
    Relationship Manager
    Pointroll May 2008 - Dec 2009
    King Of Prussia, Pa, Us
    • Created, and executed strategic sales programs with publisher partners. Facilitated collaboration between publisher partners’ sales teams and PointRoll’s advertising agency sales team. • Developed communication strategy to ensure that Senior Management, Sales and Sales Management Personnel within publisher partner organizations were familiar with the suite of PointRoll solutions and could effectively present them to prospective customers. Provided appropriate top-down messaging to internal stakeholders regarding PointRoll’s current relationship and potential challenges and opportunities.• Partnered with publisher sales teams to create marketing and promotional tools to enable partners’ Sales Team to offer unique, engaging, and impactful ad sales solutions.• Examined partner websites to determine opportunities for PointRoll to replace other existing technology and/or find new opportunities for marketing PointRoll custom publisher solutions.
  • Temple University Athletics
    Consultant
    Temple University Athletics Sep 2007 - May 2008
    Philadelphia, Pennsylvania, Us
    • Member of four person consulting team responsible for developing a strategic plan to increase the visibility and attendance for Temple’s Revenue sports.• Conducted primary and secondary research to discover the major revenue drivers and cost centers for college athletic industry.• Designed, executed, and analyzed consumer surveys to determine the major factors influencing customers decisions to attend or not attend Temple Athletic events.
  • China Olympic Gardens Marketing
    Marketing Associate
    China Olympic Gardens Marketing May 2007 - Aug 2007
    • Managed and developed relationships with Olympic sponsors and other Olympic brands in order to create synergies and form strategic alliances with China Olympic Garden Properties. Companies included: McDonalds, Coca Cola, GE, and Speedo. Deals potentially worth up to $1.2 million for COGMM.• Member of 5 person team responsible for development and execution of China entry strategy for World Poker Tour (WPTE). Efforts resulted in official WPT sponsored/branded Chinese National Poker Championship.• Conceptualized brand identity and positioning for COG Marketing Group.

Matt Cronin Skills

Research Digital Media New Media Online Advertising Digital Marketing Social Media Marketing Advertising Social Media Email Marketing Salesforce.com Digital Strategy Marketing Business Development Integrated Marketing Lead Generation Management Mobile Devices Marketing Strategy Mobile Marketing Sem Sales Strategic Partnerships Strategy Video

Matt Cronin Education Details

  • Fox School Of Business At Temple University
    Fox School Of Business At Temple University
    Strategic Management
  • New York University
    New York University
    Technical Theatre/Theatre Design And Technology
  • Poly Prep Cds
    Poly Prep Cds
    High School
  • Devotion
    Devotion

Frequently Asked Questions about Matt Cronin

What company does Matt Cronin work for?

Matt Cronin works for Vibes

What is Matt Cronin's role at the current company?

Matt Cronin's current role is Sales Director - WalletAds and Platform.

What is Matt Cronin's email address?

Matt Cronin's email address is ma****@****tro.net

What is Matt Cronin's direct phone number?

Matt Cronin's direct phone number is +131074*****

What schools did Matt Cronin attend?

Matt Cronin attended Fox School Of Business At Temple University, New York University, Poly Prep Cds, Devotion.

What skills is Matt Cronin known for?

Matt Cronin has skills like Research, Digital Media, New Media, Online Advertising, Digital Marketing, Social Media Marketing, Advertising, Social Media, Email Marketing, Salesforce.com, Digital Strategy, Marketing.

Who are Matt Cronin's colleagues?

Matt Cronin's colleagues are Dj Hope, Allison Uthoff, Eric Farias, Adam Carl, Muaad Abdirahman, Janat Kobusingye, Vibes Deal.

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