Matthew Costa Email & Phone Number

Teaneck, New Jersey, Us

As a Senior Associate, I serve as Chief of Staff and Project Manager for a leading tech company, responsible for overseeing the implementation of a changing program. My key responsibilities include:Intaking questions and requirements from stakeholders and pulling in necessary points of contact to ensure effective communication and collaboration across teams.Developing and maintaining project plans and timelines to ensure alignment with project goals and track progress.Identifying and managing project risks, issues, and dependencies, implementing mitigation strategies as necessary.Coordinating and facilitating project meetings, including preparing agendas, capturing meeting minutes, and following up on action items.Managing project documentation and ensuring all relevant information is captured and shared with key stakeholders.Through my work, I consistently demonstrate strong organizational skills, attention to detail, and the ability to manage complex projects in a fast-paced environment. My success in this role is driven by my ability to collaborate effectively with cross-functional teams, communicate clearly and persuasively, and prioritize effectively to meet competing demands.Key Skills:Project ManagementChief of StaffStakeholder ManagementRisk Management

As an experienced digital marketing manager, I successfully execute B2C marketing projects for clients ranging from fresh startups to established businesses. My expertise in paid marketing, website marketing, and content optimization enables me to audit clients' current marketing standing and optimize campaigns to their business goals. Through my efforts, I develop processes that allow for scalable campaigns across digital channels and marketing stacks. My skills in technical SEO, on-page SEO, and keyword optimization result in improved search rankings and increased organic traffic. Additionally, I have experience in campaign strategy, structure, and optimization, as well as advertising account and organic content audits. My research and analytics capabilities allow me to generate data-driven insights to guide campaigns and drive measurable results.Platforms utilized, but not limited to:Zoho ProjectsZoho InvoiceGoogle Ads (Search, Display, & Video)Google Tag ManagerGoogle Analytics (Universal and GA4)Google Search ConsoleGoogle Cloud PlatformGoogle BigQueryGoogle Data StudioGoogle AdminFacebook (Organic & Paid)UpWorkToDoistMiroLoomBufferHootsuite

Austin, Texas, Us

Digital Marketing Manager with concentration on paid advertising mediums in both Google Ads and Facebook with an expanding brand portfolio utilizing hyper local marketing.The time I had at Radiant could be broken down into phases that led to some really great outcomes.Phase One involved getting into the various accounts and providing a full audit to the necessary foundational components. This included:Google Ads:Campaign, ad group, and keyword structuresAd copy alignment to structureAd type and number expansionExpanded extension typesProper internal and external audiencesMigration and implementation from Google's Universal Analytics to GA4Conversion from Universal Analytics Goals, to new Events structureFacebook:Campaign structuresAd type expansionInternal and external audience expansion process enhancementsGoogle Tag Manager:Conversion action QATargeted audience expansion through RegEx tables implementationConversion parameters contraction for equitable conversion countingPhase Two went into multiple experiment iterations through weekly sprints via the SCRUM methodology. The experiment parameters relied on establishing hypothesis by first digging into the campaign analytics, followed by recommendations, and alignment with organizational goals to be the foundation of these experiments.Phase Three required a new technology stack to be leveraged. Given the unique nature to Radiant's service offering, weather is a large determinate on lead flows. Digging into public datasets, the application of the NOAAs tables would allow for normalization of data to compare to like weather patterns and get a clear picture of a marketing strategy mix distribution for accurate comparison.From the above, comparative metrics resulted in the below improvements in Google Ads:Outcome after normalization for spend YoY: - 250% increase in conversions - 700% increase in conversion rate - 75% decrease in cost per conversion

New York, Ny, Us

Integral role in both strategy, execution, and management of marketing accounts. Focus is results-driven marketing, achieving SMART goals, and being an inbound advisor for client accounts.Responsibilities include driving results, setting goals, client communications, strategy > planning > analysis, marketing & inbound sales execution, project management, marketing and sales automation, presentations/pitches, and other marketing efforts to support successful accounts.Platforms:- HubSpot- Google Ads- Google Analytics- Google Sheets- Google Data Studio- LinkedIn Ads- Facebook Ads- Pardot- Wordpress

Austin, Texas, Us

Lead on several audit and research projects, where the findings have led to positive changes in process for diminishing organizational pain points, and growing efficiencies.Train team members on advanced use of Microsoft Excel and Google Sheets for data manipulation and dissemination, driving departmental health through education.Organize and audit processes and procedures across teams, ensuring standardization of service, and implementation of marketing strategies.Heavy monthly reporting cycle translating observations, optimizations, and recommendations to promote healthy marketing and portfolio transparency.Process AutomationZapierMicrosoft FlowIFTTTToolsWordStreamGoogle Tag ManagerGoogle AnalyticsGoogle AdsFacebook AdsGeofencingGoogle Search ConsoleGoogle Data StudioGoogle SheetsGoogle Business SuiteMicrosoft Business SuiteTasksPrepare reports of findings, illustrating data graphically and translating complex findings into written text.Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.Technology SkillsAnalytical or scientific softwareCustomer relationship management CRM softwareInformation retrieval or search softwareSkillsCritical ThinkingReading ComprehensionWritingActive ListeningComplex Problem SolvingAbilitiesInductive ReasoningDeductive ReasoningWork ActivitiesAnalyzing Data or InformationInterpreting the Meaning of Information for OthersProcessing InformationDetailed Work ActivitiesPrepare research reportsAnalyze consumer trendsEstablish business management methodsMeasure effectiveness of business strategies or practices

London, Gb

This position is responsible for supporting the field sales organization, internal management and external customer with reporting and data analysis that provides clear and actionable insights in the areas of sales, category management, promotions and overall marketing strategy.Design reports and analytic applications in a presentable and actionable format that customers can leverage for clear insights.Collaborate with team members to creatively pursue new knowledge from data.Support internal sales and account management teams in the development of new business opportunities with existing and new customers.Develop an understanding of customers’ goals, strategies, target consumer and competition.Assist customers in helping them drive business growth and ROI through unique and creative analysis.Use of SAP Business Intelligence reporting systems and related applications to analyze sales trends and promotions, track and report initiatives and forecast sales.Monitor social media trends using tools such as Google Analytics.Leverage statistical tools along with historical and current market data for analysis and predictive modeling.Work with large volumes of disparate data and monitor data for integrity and accuracy.Utilize automation tools to efficiently produce routine reports and maintain data tables.Tools and Software Used:SASSAPMicrosoft Office SoftwareGoogle AnalyticsKey Activities:Process review, drafting, and designMarket ResearchBusiness AnalyticsMobile App TrackingInterviewing

Austin, Texas, Us

Brought into the organization as a Market Analyst, and quickly became the Project Manager and Operations Analyst. Rapid evolution of analysis, modification, and implementation across website alteration, SEO, PPC, EDDM, Social Media, & Reputation Management.Synchronized the daily activities and goals of 4 employees, 4 interns, and a flexible base of external, contracted organizations for marketing activities for more than 12 clients.Coordinated weekly meetings for internal stakeholders, during which mid level (2-3 month) timeline activities were coordinated or altered to meet organizational goals.Collaborated on quarterly meetings for internal and external stakeholders during which high level (6 month to 1 year) timeline activities were altered and synchronized to meet longer organizational goals.Maintained communication and activity coordination through various project management and communication software for up to 5 “cradle to the grave” marketing projects during any given time and many more smaller projects.Overhauled previous marketing project templates to update to constantly evolving best practices and internal standard operating procedures.Analyzed typical time cycles given to routine activities to properly assess time to completion forecasts.Analyzed and implemented calendar for financial budgeting of marketing activities, which resulted in greater coordination in team’s capability to forecast their current and future activities.

Trained and operated in several geographies in a combat and peacekeeping faculty.Moved through ranks to finish duties with an Honorable Discharge as Sergeant/E5.Advanced through billet positions to complete last year as a Squad Leader after holding several other leadership positions.Tasks:Provide for public safety by maintaining order, responding to emergencies, protecting people and property, and promoting good community relations.Render aid to combat victims and other persons requiring first aid for physical injuries.Monitor, note, report, and investigate suspicious persons and situations, safety hazards, and unusual or illegal activity in patrol area.Photograph or draw diagrams of sectors of fire.Patrol specific area on foot or motorized conveyance, responding promptly to calls for assistance.Direct traffic flow and reroute traffic in case of emergencies.Act as official escorts for high level officials.Detailed Work Activities:Respond to emergencies to provide assistance.Apprehend criminal suspects.Maintain public order or security.Prepare investigation or incident reports.Administer first aid.Communicate situation details to appropriate personnel.Investigate illegal or suspicious activities.Maintain surveillance of individuals or establishments.Maintain operational records.Record information about suspects or criminals.Monitor access or flow of people to prevent problems.Relay information about incidents or emergencies to personnel using phones or two-way radios.Determine operational procedures.Interview people to gather information about criminal activities.Record crime or accident scene evidence with video or still cameras.Patrol properties to maintain safety.Direct vehicle traffic.Inform the public about policies, services or procedures.Recommend improvements to increase safety or reduce risks.Assist motorists or pedestrians.Inspect facilities to ensure compliance with security or safety regulations.

Trained and operated in several geographies in peacekeeping faculty.Moved through ranks to finish duties with an Honorable Discharge as Sergeant/E5.Advanced through billet positions to complete last year as a Squad Leader after holding several other leadership positions.Tasks:Provide for public safety by maintaining order, responding to emergencies, protecting people and property, and promoting good community relations.Render aid to combat victims and other persons requiring first aid for physical injuries.Monitor, note, report, and investigate suspicious persons and situations, safety hazards, and unusual or illegal activity in patrol area.Photograph or draw diagrams of sectors of fire.Patrol specific area on foot or motorized conveyance, responding promptly to calls for assistance.Direct traffic flow and reroute traffic in case of emergencies.Act as official escorts for high level officials.Detailed Work Activities:Respond to emergencies to provide assistance.Apprehend criminal suspects.Maintain public order or security.Prepare investigation or incident reports.Administer first aid.Communicate situation details to appropriate personnel.Investigate illegal or suspicious activities.Maintain surveillance of individuals or establishments.Maintain operational records.Record information about suspects or criminals.Monitor access or flow of people to prevent problems.Relay information about incidents or emergencies to personnel using phones or two-way radios.Determine operational procedures.Interview people to gather information about criminal activities.Record crime or accident scene evidence with video or still cameras.Patrol properties to maintain safety.Direct vehicle traffic.Inform the public about policies, services or procedures.Recommend improvements to increase safety or reduce risks.Assist motorists or pedestrians.Inspect facilities to ensure compliance with security or safety regulations.

Bachelors Of Business Administration, Finance

General Studies, General Studies