Matthew Daniel Email & Phone Number

Atlanta, Georgia, US

• Spearheaded creative direction initiatives for diverse business units, orchestrating the development of visually engaging content on product pages. Established intricate illustrations and icons to accentuate product.
• Pioneered innovative visuals for product pages, product landing pages, and category pages, collaborating seamlessly with cross-functional teams to support lower-funnel marketing strategies. Established a design system.
• Strategized, developed, and executed comprehensive marketing campaigns, encompassing static, dynamic, and video content across various platforms, including Facebook, Instagram, Nextdoor, OLA, and Pinterest.
• Managed and mentored a team of project managers, implementing optimized workflows that led to a remarkable 136% year-over-year increase in design production.
• Served as a liaison between stakeholders and internal/external product managers, engineers, and analysts to develop, test, and release a backlog of features.
• Spearheaded improvements in the user story writing process, ensuring feature requests aligned effectively with the product roadmap.

Atlanta, Georgia, US

• Established a comprehensive design system and meticulous content guidelines for product pages, providing a structured framework that harmonized visual elements, messaging, and user experience. This initiative resulted.
• Forged a robust design system for icons, illustrations, and 3D renders, meticulously aligning typography, color schemes, line weight, and more across product landing pages, product pages, and category pages. This.
• Demonstrated a track record of delivering top-tier artistic content punctually and within budget constraints. Achieved this by adeptly employing resource allocation, strategic prioritization, comprehensive process.
• Headed the development and implementation of strategic Key Performance Indicators (KPIs) to assess and elevate the team's artistic achievements. These metrics drove continuous improvement and ensured alignment with.
• Innovatively developed and implemented process documentation, resulting in error reduction and significantly expediting the onboarding process for new hires. This proactive approach optimized team productivity and.
• Proactively tackled strategic challenges that had the potential to impede artistic success by swiftly identifying and implementing effective solutions. This included the development of automation scripts, meticulous.

Atlanta, Georgia, US

• Led Concept Development and Creative Execution:
• Orchestrated the ideation and creative execution of online deliverables, focusing on product pages.
• Crafted innovative concepts to elevate the brand's digital presence and engage users effectively. Established Scalable Content Workflow:
• Engineered an efficient and scalable content production workflow, optimizing processes for greater productivity and quality assurance.
• Innovated with JavaScript Tool Creation:
• Pioneered the development of a JavaScript-based online tool, streamlining the gathering and processing of online assets and APIs to create immersive rich content experiences. Provided Strategic Creative Direction:

Atlanta, Georgia, US

• Creative Strategy and Branding:
• Led the conceptualization and design of images, advertising campaigns, promotional materials, web-based media, motion graphics, and airport signage, both domestically and internationally. Ensured alignment with Delta's.
• Coordinated seamlessly with internal and external clients, vendors, and agency partners. Played a key role in determining production methods, material requirements, brand compliance, and cost estimates to ensure.
• Designed captivating motion graphics tailored for stadium LED displays, driving brand visibility and sponsorship impact in baseball, football, hockey, basketball, and soccer arenas. Internal Marketing Support:
• Provided creative support to the US Marketing team by developing a wide range of internal channels, including in-flight entertainment screens, gate information display ads, print advertisements, and digital LED.
• Spearheaded the development and implementation of an intranet-based creative request system, streamlining project tracking for a team of 6+ designers. This innovative solution addressed a critical operational gap and.