Matthew Weaver Email & Phone Number

Auckland, New Zealand

Netherlands

I led the Central Marketing Experimentation group, responsible for developing and articulating the measurement and experimentation strategy across Marketing. I managed a talented group of Data Scientists and Data Analysts to develop and implement innovative and privacy-friendly approaches that measured incrementality in the real world. Key initiatives included: (1) developing and scaling geo-experimentation to measure and optimise Performance Marketing spend, and (2) leveraging heterogeneous treatment effects across the marketing channels to drive maximum value for the customer and the business.

Netherlands

Netherlands

I combined innovative neuroimaging and machine learning techniques to decode the brain's content from neural activity. I tracked conscious and unconscious representations of near-subliminal images as they travel throughout the brain and influence our decision-making.

Netherlands

I applied advanced eye tracking techniques to understand how distracting images can capture and hold our attention.

Italy

Using neuroimaging and eye tracking techniques, I investigated how salient distractions can override our ability to control where we focus our attention and eyes

New Zealand

I assessed and worked with offenders in prison and probation settings to reduce their risk of re-offending

Postgraduate Diploma In Clinical Psychology, Distinction

Doctor Of Philosophy (Ph.D.), Psychology

I used eye tracking techniques to understand how eye movements and attention are captured and held by meaningful visual information.