Matt Delcomyn Email & Phone Number

Cle Elum, WA, US

Tukwila, Washington, United States

Greater Seattle Area

Moderating multi-day “Brand Gravity” sessions for mid-sized companies, to discover and define brand meaning, refine marketplace value propositions and conceptualize more relevant creative expressions. Developing full suites of digital and analog creative assets and brand guidelines that rationally and emotionally connect with customers and defend unique.

Tacoma, WA

• Senior visual communications thought leader – kept abreast of industry trends and shared knowledge with the design and marketing teams.
• Collaborated with management teams to ensure marketing goals were achieved.
• Transitioned parent company from a house of brands to a branded house to achieve growth goals, streamline the sales process, and align with customer preferences.
• Provided insightful thinking about brand identity, voice and expression that allowed the brands to be built on a solid, sensible, customer-centric foundation.
• Led the development of standards and guidelines to manage the articulation of corporate brand expressions across all communication channels.
• Held a key role in acquiring and implementing WorkFront project management software.

Oakland, CA And Seattle, WA

• Designed and delivered logo, packaging, brochure, advertising, photo and illustration assets for businesses from small to Fortune 500.
• Applied archetypal profiling to refine brand persona and own ‘marketplace white space’.
• Translated value propositions into customer-focused print, photographic and online design language.
• Planned, storyboarded and executed photo-shoots.
• Designed and coded small business websites, taking them from wireframes to live.

• Enhanced the global retail store presentation of Cascade brands, increasing consumer awareness and contributing to an increase in annual sales from $65 million to $85 million in six years.
• Successfully managed the creative elements of a $2.8 million marketing budget.
• Articulated the overall design strategy and aesthetics for all catalog, web, in-store P.O.S., tradeshow, packaging, photography, illustration and sales presentations for Cascade Designs and its subsidiary brands.
• Developed, coached and inspired an in-house design team and engaged a pool of freelance designers with the team and the Cascade Design brands.
• Developed comprehensive brand guideline documentation for all Cascade Designs brands that aligned the creative expression of the brands across global marketing channels.

• Directed the creative team, freelance designers, and photographers to deliver a world–class packaging solution for the AT&T Wireless Ogilvy & Mather “mLife” packaging campaign.
• Facilitated design critiques and presentations, and provided analytical support for nationwide consumer testing of new packaging concepts for the mLife campaign.
• Supervised phone package engineering and production and attended presschecks to ensure superb quality and reinforce the AT&T mLife brand promise.