Review and evaluate startup pitches for viability in various value-based metricsProvide feedback including recommendations, and identify potential areas of improvementAbout $100K:Founded in the 1989-1990 academic year, the MIT $100K Entrepreneurship Competition has brought together students and researchers from across MIT and Greater Boston to launch their talent, ideas, and technology into leading companies. The competition runs a series of distinct, increasingly intensive contests from September to May: Pitch, Accelerate, and Launch.For participating teams, MIT $100K brings together a network of resources, including mentorship from venture capitalists, serial entrepreneurs, corporate executives, and attorneys; media exposure; prototyping funds; business plan feedback; and discounted services. More than $300K in non-dilutive funding is awarded to new ventures each year.

Manage and maintain marketing tech stack, including HubSpot, Google Properties, and SalesforceDevelop and optimize lead scoring model with weekly quality reporting and follow-up SLA with SalesDetermine processes for lead qualification, conversion, and multi-touch attribution modelCollaborate with Ops and Product to ensure high data quality, tracking, and automation workflowsConduct regular audits of data integrity, paid media, and marketing-generated revenueLead SEO and SEM strategy for website rebuild and rapid lead growth

Developed integrated marketing strategies for a portfolio of 7-10 clientsConstructed conversion-driven onboarding and automation flowsIncreased MQLs MoM by an average of 24% while decreasing spend by an average of 17%Deployed marketing technology stack and integrations framework to support client needsDeveloped engaging content inclusive of blog posts, landing pages, and audio/video

Completed IndieGoGo campaign and raised over $4000 towards prototyping new featuresOrchestrated the digital marketing plan, design, and planning of current prototypesCreated and customized business model for go-to-market strategyBuilt and customized artist relations program, recruiting talented artists to endorse Muze Guitars

Supported inbound marketing strategy through content development and marketing automationDeveloped B2B focused blog posts, landing pages, emails, and deployed first webinar programLed redesign of an online​ content and marketing​ resource hubSetup Marketo and SFDC integration with a focus on lead scoring, nurture flows, and marketing performance dashboards

Developed Go-to-market strategy for organic/paid user acquisition channels & executionManaged team of 3 employees and 2 contractors with marketing and design focusProject-managed major UX/UI update, information re-architecture, and multi-touch attribution modelDrove 3X increase in user acquisition with nurture flows, market research, and strategic partnerships

Grew inbound leads and revenue over 200% YoY (2013-2015) after shifting from BDR to marketingManaged 6 employees focused on content, investor relations, partnerships, and revenueManaged digital marketing campaigns and customer success for the higher education verticalLed digital and print go-to-market strategy for product expansion from 2 SKU’s to 40+

Stocked products and curated proper merchandising for sales floor presentationProvided friendly customer service and guidance with purchasing and service needsOperated and activated service orders and communicated workflows to customersManaged inventory and work-order databases, including CITRIX CRM systems

Executed event marketing & contact management plans for congressional speaking engagements Handled communications to all employeesPrepared board meeting minutes, agendas and presentation materialsManaged basic issues for member organizationsAssisted the President & CEO when neededMaintained an orderly and presentable office

Received all electronic communications and information sent directly to the association.Added and update content on the association's web page daily.Secured program requests and file spending reports from University organizations directly to the association database.

Managed large orders for customers and wholesale accountsAssisted the store manager with long-term oriented tasks, such as scheduling, ordering and job placementMaintained a presentable and customer-friendly retail space with proper merchandising and upkeepOpened and closed the store on an as-needed basis

Prepared the recording studio environment based on varying client's needsOperated complex audio software systems and modified studio configurationsAccessed and uploaded client files via FTP technologyScheduled sessions, managed invoices and any addressed major scheduling needsLearned about maintaining and servicing studio equipment as needed