AutoWeb is a premier provider of consumer leads, web traffic, and sales enhancing technologies in the automotive space. I lead the team responsible for retaining and growing our partnerships with OEMs, agencies, national marketplaces, and large dealer groups. I’ve worked to expand our partnerships beyond that of a transactional lead generator to an all-encompassing digital marketing partner. While leading the team, we have significantly increased our non-traditional product adoption by… Show more AutoWeb is a premier provider of consumer leads, web traffic, and sales enhancing technologies in the automotive space. I lead the team responsible for retaining and growing our partnerships with OEMs, agencies, national marketplaces, and large dealer groups. I’ve worked to expand our partnerships beyond that of a transactional lead generator to an all-encompassing digital marketing partner. While leading the team, we have significantly increased our non-traditional product adoption by integrating inventory and our traffic platform into our solution set. Our end goal is always to help our shoppers become our partner's customers. Show less

I started at FordDirect with the goal of helping the team grow our tier 2 automotive marketing business by reshaping our dealer focused solutions and applying them to regional Ford advertising groups. Two years later, we had 35 of 38 dealer groups enrolled and a 25MM book of business built from scratch. I then took the lead of our 3rd party and OEM site lead generation practice. I ended my time at FordDirect leading the team responsible for our full portfolio of lead generation products, our… Show more I started at FordDirect with the goal of helping the team grow our tier 2 automotive marketing business by reshaping our dealer focused solutions and applying them to regional Ford advertising groups. Two years later, we had 35 of 38 dealer groups enrolled and a 25MM book of business built from scratch. I then took the lead of our 3rd party and OEM site lead generation practice. I ended my time at FordDirect leading the team responsible for our full portfolio of lead generation products, our Dealer facing reporting suite, and our lead processing and delivery platform. Show less

Leader of the expansion of FordDirect's tier 2 marketing practice.

Led the team responsible for all social media activations for the GMC brand. Worked across all of GMC’s agency partners to create social campaigns aligned with brand vision. After GM terminated their contract with Big Fuel, the client requested I continue to lead the account in its new incarnation at Digitas.

• Orchestrated global brand audit for two JCI brands - Optima Batteries and Powerframe grid technology• Developed e-commerce strategy with a goal of tripling on-line Optima battery sales• Client lead responsible for creating and communicating full scope of work to the client. This included national print, TV, digital and experiential plan

• Planned and presented monthly board meetings for the Packerland Ford dealers, Detroit District Lincoln-Mercury dealers, Pittsburgh/Upstate NY Lincoln – Mercury dealers and the Northeast Ohio Ford-Lincoln-Mercury dealers.• Responsible for recommending and executing all elements of the client media budget. This encompassed TV, digital, print, direct mail, and experiential marketing.• Developed and maintained integrated online strategies including regional websites and sending monthly… Show more • Planned and presented monthly board meetings for the Packerland Ford dealers, Detroit District Lincoln-Mercury dealers, Pittsburgh/Upstate NY Lincoln – Mercury dealers and the Northeast Ohio Ford-Lincoln-Mercury dealers.• Responsible for recommending and executing all elements of the client media budget. This encompassed TV, digital, print, direct mail, and experiential marketing.• Developed and maintained integrated online strategies including regional websites and sending monthly emails to an ever growing database of targeted consumers. • Recommended and sold an increase in digital media spend from 10% to 20% of budget from 2008 to 2009.• Implemented a technology makeover online sweepstakes that tripled our key online buying activities for the month by capitalizing on the release of the iPhone Show less

• Promoted to Account Executive after four months as an AAE.

Planned the hotel sell strategy, developed and maintained all corporate rates and developed the 2006 web based marketing plan. • Helped our Sales staff win 2005 sales team of the year within all Sheraton properties nationwide.• Responsible for creating and planning all local advertising for the hotel.