Matt Bentley Email and Phone Number
Matt Bentley work email
- Valid
Matt Bentley personal email
Hi, I'm Matt. I've worked in digital data for close-on 15 years, across both Adobe and Google digital analytics and marketing suites. I spent the first 11 years of my career working client-side; running digital data collection and analytics for a number of large businesses.The last 4 years have been spent agency-side consulting for a wide range of enterprise-level companies, heading up the digital data team at Loop Horizon. Providing strategic direction; defining tech-stacks and digital data architecture; designing and building data layers; managing TMS implementations; deploying a wide range of vendor tags; migrating clients to server-side implementation; configuring analytics tools to meet client needs; running reporting, analysis and dashboarding; running ID resolution programs; enabling ETL of digital data sets and advocating connectivity between digital and offline data; and helping clients orchestrate against their digital data to deliver real business outcomes (for example, using digital data in first-party data marketing programs).In short – the whole gamut, from data definition and collection right through to marketing orchestration and revenue generation. I'm driven to move digital data collection and analytics teams from providing a secondary or tertiary business function to delivering direct revenue generation.
Loop Horizon
View- Website:
- loophorizon.com
- Employees:
- 24
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Head Of Data Architecture And AnalyticsLoop HorizonLeeds, Leeds, United Kingdom
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Head Of Data Architecture & AnalyticsLoop Horizon Feb 2020 - PresentLondon, England, GbHelping our clients with data collection, to draw a direct line between customer intelligence and customer experience, and leverage first party data.
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Digital Data Collection ManagerSky Nov 2017 - Feb 2020Middlesex, England, GbManage a team of analysts to deliver digital data collection at Sky, across multiple platforms and technoloiges, to feed into real time digital decisioning, analysis and reporting.Manage transformation of Sky's digital data collection strategy to deliver high quality, accurate data for use by real time personalisation, machine learning, decision science, analytics teams, optimisation and wider business users. Support the wider roll out of real time decisioning across our digital platforms.Work closely with my team, stakeholders, change teams and developer teams to help them understand and deliver data collection strategy.Support team in gathering detailed requirements to ensure effective delivery of the analytics solution, within that strategy.Keep up to date with cutting edge development in data, analytics and the wider digital sphere. -
Data Capture Lead AnalystSky Nov 2016 - Nov 2017Middlesex, England, GbManage transformation of Sky's digital analytics data collection to deliver high quality, accurate data for use by decision science, analytics teams, optimisation and wider business users.Work closely with stakeholders, change teams and developer teams to gather detailed requirements and ensure effective delivery of the analytics solution.Keep up to date with cutting edge development in data, analytics and the wider digital sphere.
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Digital AnalystSky Apr 2016 - Nov 2016Middlesex, England, GbManage oversight and help implement a strong analytics capability across multiple products and channels. Work closely with analytics teams, change teams and developer teams to gather detailed requirements and ensure effective delivery of analytics.Keep up to date with cutting edge development in data, analytics and the wider digital sphere.
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Commercial Analytics ManagerProvident Financial Group - Provident, Satsuma & Glo Dec 2015 - Apr 2016Bradford, GbManage a small team to deliver ongoing reports and insight to the business.Use data to provide deep insight into Marketing performance and help the team target future good performance. Support and manage team relationships with key stakeholders / senior management in acquisition and retention, across both B2C and B2B.Brief analytics set up on business change projects to ensure that tracking is implemented correctly and maintain data integrity.Define, update and monitor business KPIs.Support the business in a wider capacity with digital, marketing and financial management expertise.Maintain close relationships with all areas of the wider business to facilitate an ongoing cycle of analysis.Keep up to date with cutting edge development in data, analytics and the wider digital sphere. -
Marketing Analytics Project ManagerProvident Financial Group - Provident, Satsuma & Glo Dec 2014 - Dec 2015Bradford, GbManage a small team to deliver ongoing reports to the business.Use data to provide deep insight into Marketing performance and help the team target future good performance.Manage analytics set up on business change projects to ensure that tracking is implemented correctly and maintain data integrity.Build, maintain and provide innovative solutions for the current analytical technical set up across multiple brands and multiple systems.Define and report project KPIs, giving full insight into the implications of change. Also support the business with reporting on BAU KPIs when required.Support the business in a wider capacity with digital, marketing and financial management expertise.Maintain close relationships with all areas of the wider business to facilitate change. Manage relationships with third party suppliers.Keep up to date with cutting edge development in analytics and the wider digital sphere.
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Digital Analytics ExecutiveProvident Financial Group - Provident, Satsuma & Glo Aug 2013 - Nov 2014Bradford, GbBuild, maintain and provide innovative solutions for the current analytical technical set up across multiple brands and multiple systems.Build, maintain and provide innovative solutions for reporting. Maintain regular report suites and provide ad hoc reporting.Report top level KPI metrics, broken down by various dimensions to provide a full picture of business performance and future opportunities. Monitor and report on social media presence and call out future opportunities.Present findings effectively, often directly to senior management.Support the business in a wider capacity with digital, marketing and financial management expertise.
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Web AnalystTd Direct Investing (Europe) Apr 2013 - Aug 2013Leeds, Yorkshire, GbBuild and maintain regular report suites and provide ad hoc reporting.Report top level KPI metrics, broken down by various dimensions to provide a full picture of business performance and future opportunities. -
Online Content And UsabilityTd Direct Investing (Europe) Jan 2010 - Apr 2013Leeds, Yorkshire, GbMaintain the website using a Content Management System (Sitecore), utilising UX and SEO best practice.Liaise with multiple third parties to manage, improve and re-design the website within brand guidlines.Act as digital marketing lead in major business projects, and project lead in digital specific projects.
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Internal CommsTd Direct Investing (Europe) Jun 2009 - Jan 2010Leeds, Yorkshire, GbWrite and distribute internal communications.Manage and maintain the intranet.Manage and maintain auto-reply email system to customer queries, and the parameters / keyword triggers for when to send.
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Customer ResolutionTd Direct Investing (Europe) Oct 2007 - Jun 2009Leeds, Yorkshire, GbManage customer contact by email and post. Occasionally manage inbound telephone calls when required.
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AdministratorDwp Jun 2005 - Oct 2007Manage customer case files. Direct calls, written correspondence and data input.
Matt Bentley Skills
Matt Bentley Education Details
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Cim | The Chartered Institute Of MarketingMarketing -
Durham UniversityHistory
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Clitheroe Royal GrammarGeneral Studies
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St Theodore'S Rc High School, BurnleyAll
Frequently Asked Questions about Matt Bentley
What company does Matt Bentley work for?
Matt Bentley works for Loop Horizon
What is Matt Bentley's role at the current company?
Matt Bentley's current role is Head of Data Architecture and Analytics.
What is Matt Bentley's email address?
Matt Bentley's email address is m.****@****zon.com
What schools did Matt Bentley attend?
Matt Bentley attended Cim | The Chartered Institute Of Marketing, Durham University, Clitheroe Royal Grammar, St Theodore's Rc High School, Burnley.
What skills is Matt Bentley known for?
Matt Bentley has skills like Web Analytics, Analytics, Adobe Marketing Cloud, Adobe Analytics, Omniture, Google Analytics, Digital Marketing, Marketing, Google Webmaster Tools, Google Adwords, Financial Services, Conversion Optimization.
Who are Matt Bentley's colleagues?
Matt Bentley's colleagues are Rachel Fox, Nicola Bhojani, Rakshitha Ganapathi, Owen Humphries.
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