Conduct user research (one-on-one interviews and contextual task analysis) to identify usability obstacles and understand users' needs/preferences/expectations.Design and coordinate UX surveys.Organize and lead user focus groups.Provide wireframe sketches and high-fidelity screen mockups to demonstrate UI design changes/recommendations.Host periodic Design Review sessions with users and business stakeholders to collect feedback and refine UI designs.Collaborate with software developers to implement new web and mobile software applications.

Research and evaluate complicated intellectual property issues. Review and revise legal contracts, compliance filings and external paperwork.Make and execute strategic business decisions.Collaborate with partners, consultants, attorneys and investment banking team to draft financial documents and confidential offering memorandum.Help define strategy for a complex, vertically-integrated portfolio of alternative asset holdings– the world’s largest collection of premium-quality internet domain names surrounding clean energy and green technology.Consult with CPA and attorney to devise accounting structure and Chart of Accounts List to achieve capital gains treatment for a sophisticated alternative investment portfolio with limited tax guidance.Manage and manipulate vast amounts of diverse data from multiple sources to create meaningful reports for colleagues, investors, prospective acquirers and other stakeholders. Prepare meeting agendas, internal memos, reports and financial plans and summaries.Enter journal entries into accounting software and prepare company financial statements and tax returns.

Provide helicopter aerial photography & aerial videography for homes, businesses, construction sites, undeveloped property and local landmarks in St. Louis and surrounding areas.Edit and optimize aerial photos using Adobe Photoshop.Develop company website using Responsive Web Design (RWD) techniques.Integrate company website with SmugMug for professional photo printing and ecommerce.Write and distribute press releases & marketing blogs.Coordinate social media strategy.Design/ create printed marketing collateral including postcards, flyers, brochures, rack cards, business cards and newspaper advertisements.Create direct mail marketing campaigns.Consult on new business development strategies and prospect for new clients.

Design professional user interface mockups (for websites and apps) according to client needs.

Design user interface wireframes for websites and web apps.Consult on user experience issues including intuitive usability and accessibility/ Section 508 compliance.

Designed user interface components for use in web & mobile software platforms.Evaluated and improved usability of financial services platforms.Defined business use cases.Produced wireframes & prototypes to demonstrate user interface designs and interaction flows.Conducted usability studies with real-world prospective users.Consulted with other members of User-Centered Design Team, company executives and other stakeholders to design & develop mobile tablet app for Financial Advisors.Coordinated with IT partners and software developers to implement & deploy new applications.Helped spur the licensing of corporate brand fonts as Web Fonts for use in websites/ web & mobile applications.

Served as business analyst, gathering project requirements from sales and marketing managers and translating those requirements into actionable tasks for web team members.Managed 16-week project to overhaul and redesign primary corporate website with 460+ content pages.Planned and oversaw the implementation of new HTML5 semantic elements, HTML5 Document Outline and HTML5 microdata attributes.Worked closely with web app programmers, graphic designer, web UI designer and copywriter to design and deploy new landing pages, content silos, web forms and interactive website features.Analyzed keyword research to identify new opportunities for search engine traffic.Audited website code and server performance to identify and resolve SEO weaknesses. Revised metadata, fixed broken links and repaired canonicalization issues to improve search engine visibility.Guided content strategy for corporate B2B marketing blog with 2-3 weekly posts. Developed new post ideas and blog topics based on marketing campaign goals. Researched and wrote new posts; edited and optimized blog articles produced by copywriter and technical writers. Syndicated posts to social media outlets.Monitored website traffic (with Google Analytics) and created periodic KPI dashboard reports for management review.

Consult with business owners and managers to devise online branding strategies.Work with broad client base of startups, growth-stage small businesses and large corporations (including ExxonMobil, ConEd, Xantrex, etc.)Independently develop new business by generating leads from internet research and contacting new prospects. Conducting consultative B2B sales by telephone and email.Write marketing messages and advertising copy used for website content and email marketing campaigns.Developed CMS and content automation techniques to build and maintain thousands of niche micro websites while retaining in-house creative control and reducing web hosting costs.Installed, implemented and managed website tracking software / scripts, including Google Analytics and custom javascript. Monitored and analyzed web traffic and website performance.

Led the successful development of a website overhaul and re-launch including new site design, significant new content and the expansion of product catalog to more than 400 part numbers.Designed and managed effective PPC online advertising campaigns and SEO efforts, achieving incredible ROI at less than 1% rate of advertising intensity.Negotiated terms with vendors and oversaw purchasing and receiving.Evaluated, recruited and managed freelance web developers and designers for various projects.Supervised small team of contractors and was partially responsible for training new hires.Helped advise on business development strategy and procedures. Helped negotiate a successful sale of the company to new ownership.Helped oversee the transition to new ownership immediately following acquisition.Continued to serve the new owner on a part-time consulting basis to oversee new technology integrations and assist with website development, business strategy and tax preparation.

Consulted with new (inbound) prospects by telephone and email.Designed custom video surveillance systems according to customer needs.Recorded customer orders into POS system. Processed, packaged and shipped orders.Consistently closed sales by phone and email using consultative approach.

Recorded customer orders into POS system, collected payments and assisted customers in-store. Answered public telephone lines to assist customers and direct inquiries to the appropriate outlets.Learned to use Adobe desktop publishing software (Photoshop, Illustrator, inDesign, Acrobat) as well as network printing and digital document management and security.Helped manage multi-stage printing projects from start to finish. Trained several new hires immediately prior to leaving.