A full-time filmmaker dedicated to creating compelling documentary content that enlightens as much as it entertains, designed specifically to maximise online reach.- Comprising of 400+ channel videos, on YouTube I have attracted a thriving community of 470k+ subscribers and garnered over 200+ million channel views to date.- Managing end-to-end content production with a team of creatives against a strict timeline. From the initial idea, to researching and script writing, to supporting shoots and overseeing the final editing process.- Building content strategies to grow our audiences through other means than just video, mainly on TikTok, Instagram, and podcasting. Deepening engagement and gaining crucial audience insights with daily postings, LIVEs, teasers, polls, Q&As etc.- Confident technical skills on all aspects of digital content production, including editing (Final Cut Pro, Photoshop etc.) as well as filming, lighting, and sound production.

As part of the in-house video team, I managed the distribution of social video content for several brands across a variety of B2B sectors, mainly Cannes Lions, WGSN and Money 2020. - Develop creative strategies, plan content calendars, and liaise with marketing departments, as well as production, to bring social engaging video projects to completion.- Analyse social outcomes and create reports for clients, implementing channel growth strategies to meet our predefined KPIs. - Monitor industry and broader behavioural patterns to ensure we utilise the latest in social and technological trends. - Support live and online events through 24-hour social media posting, community engagement and other promotional activities, in a fast-paced, digital news studio environment.

A key member of the social team, working with clients in Fashion, Luxury, FMCG, Tech, and B2B. Developing brand campaigns and always-on social content for the likes of ‘De Beers’ jewellers and ‘BEAR Nibbles’ fruit snacks. - Develop and present thoroughly researched and socially informed strategies to a number of clients from multiple sectors to fit their individual business needs and objectives.- Own content creation from end-to-end, working with in-house photographers and graphic designers to create assets in-line with the client’s brand guidelines and marketing objectives.- Utilise tools like Brandwatch and Hootsuite for always-on community management, and to gain broader market insights. - Deliver strong KPI's across all channels with a focus on measuring, analysing, reviewing, and reporting on key social metrics.

Shaped by social media trends, ‘SHADE London’ started as a passion project and quickly turned into a full-time career. Over the years the business matured, with us developing full scale commercially viable collections, selling on the likes of ASOS.com, Topman and a host of international online retailers.- Achieved over a million viral shares online, garnering international press attention with famous fans including Rihanna, Ariana Grande, Kylie Jenner, and Ellie Goulding.- Developed relationships with key influencers across all social media platforms, collaborating on initiatives, organising shoots, and working together on press events.- Sole creation of all visuals whether for social media, website, and digital marketing output. This included product shots, lifestyle imagery, promotional graphics, newsletters, blog posts and video content with the use of Adobe Creative Suite and iMovie. - Owned the whole manufacturing process, working with business partners in the Far East on sampling, fabric selection, price negotiation, production, freight, duty costs, QC etc.

• Liaising with stylists and designers, organising and managing the external use of clothing samples, day-to-day following up with couriers and procurement companies to ensure deadlines are met. • Developing numerous professional press releases, corporate presentations and press reports for a maximised service for our clients.• Cultivating and maintaining meaningful relationships with a broad spectrum of press clientele. • Organising targeted press events, conducting independent research from venue hire to identifying and securing sponsorship arrangements.• Updating and maintaining all the businesses social media output, this including WordPress, Facebook, Tumblr etc.• Assisting photographers and stylists at BLOW Presents photo shoots, organising and pressing samples, attending to models and giving directions to other members of staff.

Having initially established the business while I was still in college, I continued the venture as a part-time role throughout my university education. Specially in womenswear, ranges included simple bodycon designs in a multitude of colours and prints that I designed and, for the most part, manufactured myself, utilising my eBay store as my sole platform for sales.