I have been honored to serve some of the most iconic brands as a marketer and innovator on behalf of Tyson Foods, Coca-Cola, P&G, and Walmart. I'm excited to announce that I have a new role continuing my growth at Tyson, bringing my background in product innovation, brand marketing, and customer engagement to Tyson Foods' long-standing relationship with McDonald's and its US and Global businesses.

Developed branded innovations for Pizza, Philly, Snacking, Bacon, and Tortillas/Chips/Shells businesses, spanning Retail and Foodservice brands and customers. o Generated Retail and Foodservice Bacon innovation pipelineo Readied Wright Brand innovations for FY24 launch

Led branded poultry innovation across all Foodservice channels, spanning each brand in the Value-Added Poultry Business Unit. o Leveraged category data, trend insights, and consumer & operator research to launch Tyson Red Label Authentically Crispy (+1MM lbs Y1 volume) and Tyson Boneless Thigh Wings (FABI & Spirit of Innovation Award Winner)o Led diverse team across multiple disciplines to generate strategic innovations from initial insight to finished product in marketo Managed the P&L of each product in pipeline, assessing size-ofprize and right-to-win to prioritize growth platformso Storyteller who delivered compelling customer presentations o Coordinated innovation showcases and insights deep dives to immerse external customers and internal stakeholders in consumer and operator trends driving changeo Piloted virtual food treks to rapidly ideate concepts with reduced cost versus traditional travel model

Organized and executed marketing plans for foodservice operator audience, driving growth in Distribution channels.o Launched a digital content marketing platform to increase operator interest in core portfolio and innovation items

Developed co-marketing plans that delivered growth at Walmart, creating in-store and Pickup conversion.o Led Online Grocery Pickup marketing and Retail Media Network investment for Prepared & RVAP brands at Walmarto Delivered the highest Efficiency and ROI results of Shopper Marketing Team for H1 FY18o Crafted Tyson Walmart eCommerce Team strategy & vision

Developed strategy to grow P&G and The Coca-Cola Company accounts. Delivered results by cultivating the team, maintaining client relationships, and managing the P&L.o Identified opportunities and constructed sales pipeline, successfully expanding into new client channels at Coke such as the Kroger and 84.51° businesseso Developed and executed P&G’s eCommerce strategy, helping them consecutively win Walmart.com Consumables Supplier of the Year Awardo Re-branded “Coke-with-Meals” program, reinvented Supercenter beverage aisle, and redesigned front-end beverage bar experience in Neighborhood Marketso Reinvented Baby Department through an integrated omnichannel eCommerce and in-store plan

Advisory role to a growing digital marketing and media company.

• Supported Walmart branding and positioning, and served MARS’ Consumer Electronics clients• Leveraged relationships to collaborate in research, brand strategy, creative development and tactical rollout • Pursued continued growth of industry knowledge, refinement of leadership abilities, and essential insight relevant to key retail customersKey Accomplishments: o Created the identity for Walmart Scan & Go mobile self-checkout app, branded and launched Seagate’s GoFlex external hard drives across multiple retail channels, and constructed Walmart’s EDLP Catalog strategy and implementation

Represented Consumer Electronics clients using Shopper Marketing practices in retailers such as Best Buy, Walmart, Target, Office Depot, Staples, Gamestop, Toys R' Us/Babies R' Us, and Costco.

Covered the agency’s CPG/Shopper Marketing clients in the Midwest region and Walmart nationally.Strategically formulated, budgeted, and executed sales-increasing national marketing initiatives built on print, web, in-store, and out-of-home tactics.Built and executed dozens of unique brand-leveraging multi-channel promotions for household icons such as Clorox, Georgia-Pacific, Morton Salt, PepsiCo, Breyer’s, Del Monte, J.M. Smuckers.Worked collaboratively with Creative Service, Customer, and Shopper Marketing departments.Facilitated communication between clients and all agency departments, with regular direct client contact.

Wrote, produced, shot, directed, and edited dozens of short videos of comedy, drama, and promotional genres displayed to thousands of attendees at Silver Ring Thing’s traveling media performance.Designed print brochures and other graphics developed for performance and promotional usage.

Gained client relationship experience by editing promotional and commercial videos for online placement with client present in edit suite.Learned the many aspects of a commercial shoot by assisting on-set production.Created client presentations, built DVDs and demo reels for national distribution to key agency clients.

Edited shows for broadcast using Mini-Disc format.Operated sound-board on-air.Used Enco DAD system.Prepared ISDN interviews.Catalogued and billed promotions.