Matt Eaves Email & Phone Number

Cleveland, Ohio, Us

Oversee enterprise digital marketing, website, social media, analytics, community hospital marketing and content strategy for University Hospitals (UH), in Cleveland, Ohio, serving the needs of patients through an integrated network of 21 hospitals, more than 50 health centers, 200 physician offices throughout northern Ohio with over 30,000 employees. Tasked by executive leadership to transform Marketing from an activity based department to a results driven function driving patient volume and growing market share. Results achieved across functions:Generate several hundred thousand appointments each year through effective marketing with an ROI that exceeds 20:1 (expected reimbursement : marketing investment).Nearly 5x growth in the last five years in traffic (sessions, page views) to UHhospitals.org by implementing SEO, SEM and content marketing strategies. Nearly 600,000 followers across Facebook, Twitter, Instagram & TikTok through the creation and execution of an enterprise social media strategy that leverages and disseminates the intellectual capital in our health system.Developed a proprietary analytics system that allows us to track the effectiveness of our marketing efforts from click/call all the way through to patient appointment.Creation of patient focused blog and podcast that has nearly 1M page views per month and 20k+ downloads respectively. Partnered with operations at our community hospitals and implemented geographically targeted campaigns that address capacity and staffing fluctuations to ensure we operating effectively as a system.

Boca Raton, Fl, Us

Oversee enterprise digital marketing, communication and marketing technology efforts for a network of five privately owned cancer specialty hospitals with over 5000 employees. Develop and drive new patient acquisition strategies; manage advertising, creative and technical aspects of external websites; define and implement a cohesive corporate vision to ensure CTCA receives targeted ROI through digital efforts.Responsible for the effectiveness of all external web properties, enterprise social media efforts and digital innovations. Responsible for setting the enterprise digital vision and roadmap to ensure growth targets are met. Deliver exceptional results as demonstrated by:-A 77% increase over the last five years in new patients coming to CTCA via online channel. -A 148% increase over the last five years in website traffic by implementing SEO and SEM strategies resulting in cancercenter.com being one of the most visited hospital website in United States.-110,000 followers across Facebook, Twitter and LinkedIn through the creation and execution of a enterprise social media strategy.Ensure website offers appropriate information and engagement options through proven information architecture and usability best practices including: persona development, segmentation, online chat (text & video), telephone, and e-mail, designed to convert unique visitors to qualified inquiries and allow engagement with our brand.Developed a culture of continuous optimization through the use of A/B and multivariate testing resulting in significant increases in online conversion.Oversee all social media efforts and develop innovative strategies and initiatives to position CTCA as a helpful partner in the patient’s journey through unique and engaging clinical and emotional content.Responsible for bringing digital innovations to market through smartphone applications and intelligent software systems to deliver personalized and highly relevant experiences to prospective patients.

Boca Raton, Fl, Us

Led a 19-member team responsible for all aspects of our digital marketing efforts and oversaw and manage all online advertising and creative efforts.Executed a multi-million dollar SEM program as well as a large national display, video and native advertising effort resulting in significant year-over-year new patient growth.Developed banner ads, rich media ads, email marketing campaigns, video pre-roll and landing pages to align with customer and business needs.Oversaw extensive paid search optimizations through keyword and ad copy optimization, landing page enhancement and advanced targeting techniques (mobile geo-fencing).Developed an enterprise content strategy positioning CTCA as a leading provider of cancer treatment information and significantly enhancing and supporting our SEO and social strategies.Designed and oversaw the implementation of a new web network and technology infrastructure to support company growth and real-time decision making and content delivery.

Boca Raton, Fl, Us

Manage a multi-talented team of fourteen responsible for the creation, implementation, and maintenance of CTCA’s web sites and online presence comprised of developers, content writers, a programmer/analyst, designer, and network administrator.Execute on-line marketing strategies that drive visitors to a lead generation web site.Responsible for full life-cycle web project management including: budget, resource allocation, initiation, definition, design, development, testing, implementation, and project close-out.Implemented a disciplined project management methodology that allows me to more effectively manage resources to ensure that project objectives are met on-brand, on-budget, and on-time.

Boca Raton, Fl, Us

Responsible for creating project plans, design documents, and ensuring that all team members, both technical and management, are contributing to the success of each project.

Boca Raton, Fl, Us

Develop applications using Coldfusion, SQL, .NET, Flash, ActionScript, HTML, JavaScript, CSSWorked with departments throughout the organization to develop technical solutions for complex business problems that require ingenuity and innovation.

Hillerød, Dk

Interacted with clients to develop web sites to automate complex business processes using Coldfusion MX, SQL and JavaScript.

Dublin 2, Ie

Member of several web development teams building interactive, eLearning web sites.Built component driven websites using advanced web development methodologies.Planned, designed, and executed each stage of full cycle web development process.Created and maintained test documentation in accordance with SQA methodology

Chicago, Illinois, Us

Served on the technology team within the HR department. I was responsible for developing the recruitment database from scratch and developed an automated process to streamline offer letter creation (150 per week) and new hire onboarding.

Master'S Degree, Mba

B.A., Psychology