Matt Eder Email & Phone Number

Delaware, Oh, Us

Worthington, Oh, Us

Worthington, Oh, Us

➥ Maintain tenure through several Mergers & Acquisitions (Guardian, Koch Industries and now Stellex Capital Management)➥ Successful enhancing the workforce through developing/executing an out-of-the-box labor model combined with revamping and redesigning the process for managing claimso Transform CSR workforce from a full-time, salaried, in-office team to a part-time, hourly, work-from-home team, and increased the starting wage 30% o Examine and change the entire approach to managing claims, from everyone working on our pool of claims to CSRs "owning" a workload of claims start to finisho Establish product and process teams creating specialists who could provide more personalized care; change the survey and survey process and utilize customer feedback to drive refinements and improvementso Results include labor as a percent of sales decreasing from high teens (18%-19%) to high single digits (9%); workload turnover percentage (our main measure of efficiency) went from ~55% to ~75%; customer service scores went from ~93% to 98%+; overall, the workforce became more efficient, effective, and professional➥ Increase revenue 250% by adding customers and diversifying offerings, enhanced EBITDA conversion➥ Execute all internal and external marketing communications with oversight of $500k marketing/advertising budget

Auburn Hills, Michigan, Us

➥ Promoted and lobbied for Advanced Glazing Technologies to benefit the company and society through a trade organization (EPGAA) and then independently as a companyo Worked with a lobbyist to present our position/concept to appropriate members of Congress and trade associationso Successful in having language in a Senate Appropriations Bill directing skin cancer research by CDC & NIOSHo Worked directly with NHTSA to develop testing and, ultimately, two Federal Motor Vehicle Safety Standards (226 and 217a)o Activities helped raise awareness around the main product, laminated glass, and generated demand through federal mandates and a greater understanding of the benefits of advanced glazing, and increased revenue from $84M to $132M over five years➥ Developed and maintained social media sites, customglasssolutions.com and rvglassparts.com, which increased traffic and leads

Auburn Hills, Michigan, Us

➥ Executed Guardian’s rebranding efforts including the first logo redesign in 75 years, and corresponding brand guidelineso Developed internal brief for agency RFQs and selected among 5 global agencies, negotiated, and awarded $1M in work to winning agencyo Redesigned and launched guardian.com, and multiple corresponding websites o Planned and executed media buys for new branding campaign across print, digital and social media platformso Designed name, logo, and corporate identity for SRG Global, Guardian’s first sub-branded companyo The successful brand redesign and subsequent multi-media marketing campaign convinced the CFO to put a value to the Guardian brand on our books; the value associated with the brand helped the company earn a significant premium in its sale to Koch Industries

Auburn Hills, Michigan, Us

➥ Upon joining the organization, little efforts were placed on marketing or branding; took the opportunity to share ideas and convince leadership that marketing and branding could create value, even in the B2B world. Accomplishments include:o Started the company's social media efforts (including internal guidelines ), and introduced SEO/SEM and online advertising effortso Wrote, edited, designed and coordinated printing and global distribution of quarterly internal magazine (ghost wrote articles for C-Suite execs

➥ Developed comprehensive PR programs for McDonald’s and others; secured print, television and radio coverage➥ Managed statewide Ronald McDonald program

Bachelor'S Of Science, Public Relations

Education record