𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿I belong to the creative industry, the one where people fight over a good idea. I search for these ideas, line them up, and write them down. I have learned that a well-executed presentation creates change and makes things happen. It brings projects, big or small, to life.I hold a bachelor’s degree in Communication Sciences and have a background in journalism and songwriting.--𝗖𝗘𝗢 & 𝗖𝗵𝗶𝗲𝗳 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿 𝗮𝘁 𝗣𝗶𝗻𝗱𝗮𝗿𝗶𝗰𝗮In 2010, I founded Pindarica, my agency. As CEO, I oversee its core functions: administrative and commercial aspects, operational processes, and human resource management, integrating soft skills with the hard aspects of my creative job.As Chief Copywriter, I have helped develop advertising messages for global and national brands like Credem, Coop, Roadhouse Grill, Marazzi, Rizzoli Emanuelli, Dow Agrosciences, Landirenzo, Natfood, Negroni, Santal, Kohler, Gruppo Saviola, Smeg, Amica Chips, Comer Industries, Interpump, Marangoni, Servizi Italia, Italcer, Yokohama TWS, Magni, Comune di Reggio Emilia, Regione Emilia-Romagna, and many others.--𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗘𝘅𝗽𝗲𝗿𝘁As a Strategic Account, I have experience in every kind of communication project: branding and rebranding, advertising, web, B2B and B2C ecommerce, digital marketing, video production, events, podcasts, political campaigns. I have a broad overview, a keen focus on innovation, and a particular sensitivity to ESG issues: sustainability, welfare, and internal communication.--𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽 & 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆I pair my communication consultancy work with entrepreneurship:▪️ I contributed to the creation and am a partner of Let’s Dent, a full-service consulting firm dedicated to the dental world: rent-to-buy of dental practices, marketing and communication, management control, training, and clinical protocol consulting; ▪️ I created and was a partner of Ramengo, the first ramen bar in Reggio Emilia;▪️ I contributed to the creation and was a partner of Garybold, an agency specialized in ecommerce development.