- With a team of user research professionals I plan and execute discovery initiatives to find new opportunities for the business, improve the user experience and advance solutions to reach the company goals. The continuous monitoring of users' feedback and the analysis of users' habits and needs are the key parts of our learning process.- Working in a multi-functional agile environment with Product Managers, stakeholders, designers, analysts and developers I contribute to the consistency and execution of the Product strategy finding solutions and measuring the effects of the initiatives. I organise and manage workshops and collaborative sessions to foster the advancement of product through collaboration.- I oversee the collaboration of the user researchers with the agile teams throughout the whole company facilitating integration and spreading the value of research (up to 1200 users involved in a year over more than 40 initiatives).

- I was in charge of the planning and the execution of the conversion rate optimisation roadmap touching all the steps of the user journey.- I designed researches for different countries adopting both quantitative and qualitative methods (web analytics, user testing, interviews, surveys, heuristic evaluation). I reported research findings highlighting strengths and weaknesses of existing UX. I prioritised optimisation actions following research insights and a prioritisation framework.- I managed the execution of the AB testing plan throughout the company product lines (up to 20 experiments running simultaneously per week and 200 experiments in one year) from the hypothesis and KPI definition up to monitoring and final reporting of the results. I orchestrated the cooperation of a number of roles in the process: UX designers, copywriters, developers, data scientists, and stakeholders.- I kept the CRO roadmap aligned with the product and development roadmap. I reported the CRO roadmap performance and results.

- I managed the redesign of the booking experience for flight+hotel products: I organised and ran a series of workshops and co-design sessions touching all the steps of the user journey involving researchers, analysts, designers, product owners, and stakeholders.- I applied the design thinking methodology while dealing with the biggest UX challenges. I tried and introduced some practices from the lean UX approach like guerrilla testing and proto-personas.

- As a member of an agile team I managed the creation of the branded new SEO landing pages for travel & leisure products. I defined specifications (prototypes, SEO requirements, tracking) and supervised the development up to the final QA and optimisation.- I managed the internationalisation in 6 languages of the e-commerce platform for holiday packages.

- I created and published editorial content for the travel websites of the company (500 pages in 5 European markets).- I was in charge of the SEO optimisation of editorial content and landing pages.