• Managed institutional communication in the international market to clear brand identity and expand brand awareness.• Designed marketing mix strategy for three business areas: Private Label, CMO and Institutional Brand. • Created a Social Media Campaign on Linkedin and Facebook: creation of contents, data analysis and reports presentation.• Created an SEO strategy for the digital channels to improve search engine ranking.• Participated in International meetings with high-profile clients.• Conducted competitive analysis to determine business positioning.• Implementing a digital portal for one-to-one communication with B2B clients.