Junior Advertising Account Executive
I genuinely think, working with Gloria has been a thoughtful experience.She is a talented and passionate Advertising Account Executive and Media Buyer who setted up an one-person Italian marketing agency called RedComet Advertising.I have been studying mostly Google Ads Search Result Campaings, due to my SEO background, and administering few accounts of Gloria's clients for six months on internship - I will never forget what Gloria said to me about building a successful Ads campaign: "knowing your buyer personas as much as possible it's the best KPI you could perform with".This has been a game-changing for me.For instance, on intership I felt like I was planning an Ads campaign on customer perspective - I keept asking myself "would I like to see this and read that as a customer?", before setting up keywords, biding and campaign goal.I remember, a Gloria's customer whom is in softair market/industry. As far as I know, due to Google Ads policy weapon images are completely banned in advertising, so she involved me in the project and we tried to figure out together which kind of contents we could show on ads posts without being banned.We endend up to create ads contents that gravitated to softair industry without showing any kind of weapon images - some ads posts were like action-packed movie posters!