Matteo Alessandrini Email & Phone Number

Milan, IT

• Drive and develop the client engagement projects, with the goal of capture client’s expectation, enhance and personalize their experience with Gucci on all the touchpoints
• Coordinate the development and implementation of the Global Client Engagement Strategy aimed at increasing clients retention and average spending
• Develop dedicated tools/documents to support projects, working cross-functionally with other company areas always with a problem-solving disposition
• Developing and enrich project plans, organize activities and plan each step as an internal project manager
• Create regular communications to keep all the stakeholders updated and establish a continuous interexchange with regional teams
• Develop and provide regular reporting on the project performances to ensure and enhance activities effectiveness as well as to resolve and address critical points with clear action plan based on results

Milano, Lombardia, Italia

• E-CRM
• Definition of the local strategy and ensure the right execution of email marketing for Italy
• Cooperation with CRM, Client Service and stores in order to develop new local clients from an Omnichannel point of viewE-COMMERCE BUSINESS:
• Work on daily updates of the website contents such as product sheets, homepage, product grids
• Analysis and reports of the website sales, traffic and visitor behaviours SEARCH:
• Management of paid search by working with external agency to set up strategies to boost e-commerce sales on both Paid ads and Shopping channels

Milan Area, Italy

• Assist Management in daily operation: Floor Management, Stock Operation, Opening/Closing duties
• Ensure business opportunities are maximized through efficient sakes floor management, being a visible presence and support
• Support the Store Manager in developing the team through mentoring as well as the integration of new comers
• Support the team in building long term client relationship, leveraging the different clienteling tools
• Put in place action plans to build and develop the store’s client portfolio
• Be accountable for sales result and support the team in their sales

Milano, Italia

• Drive and achieve individual and team objectives and be accountable for sales results;
• Welcome every Client and provide the best Client experience;
• Advise Clients across the Brand and all product categories;
• Engage with Clients to develop long-term relationships, leveraging different clientelingtools, in order to foster Brand loyalty;
• Perform as a team-player, participate in all activities contributing to the overall objectivesof the store;
• Learn and master Brand and product knowledge;

Mba In Marketing E Management Of Fashion & Luxury Industries

Main courses: • Retail Management • Fashion & Luxury Strategy • Digital Marketing

Bachelor'S Degree In Economics And Business Management, Business Administration

Main Courses: • Corporate Finance • Marketing Thesis title: Financial Technology. How the digital technology impact on the world of finance.