• Brand and communication strategies• Creative advertising• Qualitative and quantitative research activities• Steering media planning (online/offline)• Managing digital and creative agencies (if on the company side)• Managing client needs and briefs (if on the agency side)• Budget tracking (€5 Millions/Year, online/offline)• Cross cultural planning (Ogilvy London, Wordbank London, Rothco Dublin)• English to Italian transcreations (Ogilvy London, Wordbank London)• Copywriting (Italian)SELECTED ACCOMPLISHMENTS• Eolo: implemented new brand strategy, achieving a 30% YoY turnover increase.• Expedia global campaign: cross-cultural planning and localization (transcreation) for the Italian market (Creative Effectiveness winner at Cannes Lions 2014).• New Business Pitches: successfully secured significant pitches for Armani, OVS (e-commerce, corporate, and social), Coty Playboy (social), Marella (e-commerce, corporate, and social), Stefanel (e-commerce, corporate, and social), and High Fashion (e-commerce and corporate).• Creative strategist for lunastorta.it - Mestruoman (Buscofen, Boehringer Ingelheim Italia S.p.A): developed a digital case history in the pharma sector in Italy.

Selected accomplishments: new brand strategy and corporate identity implementation and innovation.• Strategy• Brand management• Qualitative research activities• Supervising digital channels• Scouting and managing external resources• Budget tracking online/offline• Content marketing and copywriting

• Cross cultural planning• English to Italian transcreations

Selected accomplishments: brand strategy and corporate identity implementation and innovation.• Yes, we can save the honeybees. In the last ten years we developed and tested the best honeybee hive ever made. Patent process on going. We'll be ready to sell worldwide soon. Stay tuned.www.primalbee.com

Selected accomplishments: new brand strategy implementation and innovation, turnover +30% YoY.• Strategy• Brand management• Qualitative and quantitative research activities• Steering media planning online/offline• Supervising digital channels and social media• Managing creative agencies• Budget tracking online/offline• Content marketing and copywriting

Client: Sky.

• E-commerce and corporate Web sites

Selected accomplishments: Stefanel (e- commerce, corporate and social), High Fashion (e-commerce and corporate).• Creating and developing cross channel communication strategies and campaigns• E-commerce, corporate Web sites and social media activation• Concept design for new utilities and applications• CopywritingClients: Stefanel, High Fashion.

Selected accomplishments: OVS (e-commerce, corporate and social). Creative strategist for lunastorta.it - Mestruoman (Buscofen, Boehringer Ingelheim Italia S.p.A): a digital case history in the pharma sector in Italy.• Creating and developing cross channel communication strategies and campaigns• E-commerce, corporate Web sites and social media activation• Concept design for new utilities and applications• CopywritingClients: Boehringer Ingelheim, Comune di Firenze, Ikea, Mutti, Nivea, OVS, Wired.

Selected accomplishments: activation of the digital strategy and e-mail marketing, brand consistency optimization, SEO (aqus.it ranks n.1 in Google organic search), usability optimization, great overall qualitative improvements.• Working directly with the top management of three business units, responsible for the translation of the business strategy into communication strategy and concepts.• Project leader, supervisor and copywriter for all the communication projects.• Instructor for a 10-hour communication workshop organized by Fandis and dedicated to sales managers and customer services.

Above and below the line, on and off-line; events, viral, guerrilla, Web 2.0.Clients: Beck’s, Tennent’s, Stella Artois, Cobra Automotive Technologies, CobraConnex, HelloBiker and more.

Clients: Vodafone

Clients: automobili Seat, Parmalat, Panlat, Stantal Active Drink, merendine Mr. Day, Ballantine’s, Manetti & Roberts, Sinergy, telefonia professionale Silicomp, H3G.

Clients: Continental, Subaru, Il Giornale.

First copywriting experiences on: Loaker, Candy, Ermenegildo Zegna, Maxibon, SMA Supermercati, Lloyd 1885, Coppa del Nonno Motta.