PRESS AND CORPORATE· Formulate worldwide strategy for product and brand message.· Lead development and implementation of regional editorials plans across various formats.· Lead a team of PR professionals, providing guidance, mentoring, and delegation of tasks to ensure effective execution of PR initiatives.· Strong know-how and good relation with all the International top editors (EU & US).· Supervise network of global offices, managing and execution of the PR and marketing guidelines across all markets to increase brand awareness.· Supervise and organize interviews with Creative Directors and CEOs, and ensure post-interview follow-up. Developed interview/protocols/guidelines to maintain consistency and fairness across all interviews.· Management and execution of PR & marketing guidelines across markets.· Definition and implementation of PR calendar, tailor-made to the specific characteristics of each market and client.MEDIA STRATEGIES AND BUDGET· Spearhead communication initiatives by fostering influential relationships acrossdepartments and partnering with Merchandising.· Oversee regional brand marketing efforts, including EU-specific activations, media partnerships, and budget management.· Managing events for retail partners.· Responsible for budgets, reporting directly to the company CEO and coordinate ateam of multiple people.VIP & INFLUENCE· Build and maintain relationships with KOL, influencers, and industry stakeholdersto secure press coverage and brand collaborations.· Analyze digital PR performance metrics and KPIs to measure the effectiveness ofinfluencer partnerships and optimize campaigns.· Implementing the company’s VIP dressing concept, crafting bespoke looks toelevate the brand’s image.· Engaging key Opinion leader and VIP activation· Special projects with art dealers and designers.LOEWE (LVMH)LVMH Métiers d’Art (LVMH) JIL SANDER (OTB Group)ARKET (Hennes & Mauritz) Vespa (Piaggio)

LOEWE (LVMH)LVMH Métiers d’Art (LVMH) PRESS AND CORPORATE·Formulate worldwide editorial strategy for product and brand message.·Lead development and implementation of regional editorial plans across various editorial formats including product features, photo shoots, featured articles, compilations, and interviews.·Lead a team of PR professionals, providing guidance, mentoring, and delegation of tasks to ensure effective execution of PR initiatives.·Strong relation with the International top editors (EU&US) to engage the target audience and boost the brand awareness and customer loyalty.·Supervise network of global PR offices, managing the PR and marketing guidelines to increase brand awareness.·Supervise and organize interviews with Creative Directors and CEOsMEDIA STRATEGIES AND BUDGET·Spearhead communication initiatives by fostering influential relationships across departments and partnering with Merchandising to strategize product promotions aligned with business goals and consumer trends.·Oversee regional brand marketing efforts (activations, media partnerships, and budget management) to ensure consistent communication guidelines and maximize engagement.·Responsible for budgets, reporting to the company CEO.

LOEWE (LVMH) LVMH Métiers D’Art (LVMH) Serapian (Richemont)PRESS AND CORPORATE (IT & EU)·Overseeing the PR strategy of the brand to key Italian top press with all product launches, events, special projects, collaborations and fashion show.·Strong know-how and good relation with all the Italian press (main market) and International top editors (EU & US) to engage the target audience and boost the brand awareness and customer loyalty.·Definition and implementation of the PR calendar, tailor-made to the specific characteristics of each market and client with a focus on Italian press.MEDIA STRATEGIES AND BUDGETS:·Managing events for Retail partners, supporting them on launches, keeping them informed about the brand direction and merchandising priorities also with retail events.·Supervising the creation of the PR kit, with all relevant campaign information across all departments of the brand (Digital, Creative, Marketing).·Key Opinion leader and VIP activation supporting marketing, digital and merchandising strategies for Italian and European markets.·Special projects involving art dealers and designers for Italian market.

CORPORATE·Corporate PR: Italy, UK, Austria, East Europe, Russia.·Contributing in drafting corporate press release and reports for top management.MEDIA STRATEGIES·Strategy for launches of new key products and items of the season.·Recording, monitoring and overseeing of the cost.·Dealing with controllers and administrative deptartments for all the projects.·Managing the relationship with each of the retail partners, keeping them aligned with brand and merchandising priorities.·Working with Global Media team to execute media plan per market, giving market feedback in order to adapt the plan to local needs.·Coordination between HQ and Dolce&Gabbana PR network with all press assets. ·Corporate opportunities with the major WW media top titles.·Press-trips for corporate improving.EVENTS·Supervise the creation of seasonal fashion shows and orchestrate global and local brand events, store openings, product launches, collaborations, and exhibitions.·Improve collaboration across departments to ensure synergy in communication strategies with internal and external partners, also creating relationships with production companies, creative event partners, and vendors.·Organization and coordination for High Jewelry and Alta Moda international events (all travels, accommodation and logistics coordination for international top press).·Co-Branding (Harrods, Milan Design Week, Pitti, Rinascente, Tsum Moscow).·Store openings with new retail concept in selected locations.

PRESS AND CORPORATE·Guidance in implementing PR strategies for emerging and established brands. · Lead the PR strategy, programs and budgets based on brand image, sales objectives and company goals.·Digital and inflencers marketing strategies.EVENTS·Organizations for fashion shows and Press Presentations (Valentino, Lanvin - PFW). · Organizing and executing events to the unique needs and preferences of estemeed clients such: Apple, Porter, Esquire, Vogue, Die Welt, Icon Design.·Store openings (Dior in Florence, Excelsior in Venice, Margiela in Milan).·Corporate events in Milan, Rome and Venice for Valentino (La Traviata, book Private - Giancarlo Giammetti), LVMH, Swarovski, Bottega Veneta at Milan Design Week.MEDIA STRATEGIES·Reports and Press releases, press pitching and following up with press network.·Educate press, key opinion leaders and analysts about core clothes and initiatives. · Samples seeding and gifting for celebrities, editors, socials.

MEDIA STRATEGIES·Marketing strategy: product launches, events and special projects and collaborations.·Organization, for Milan prêt-à-porter seasonal’s fashion shows, management, vip sector and special guests.·Worldwide Product PR coordination.·Branding day-by-day PR strategy.·Lookbook and catalogue production (shooting organisation, hair & make-up, photography).SPECIAL PROJECTS ACTIVITIES·Events organization for VIP & Socialites.·Coordinating VIP guests to fashion shows corporate events & party.·Coordinating brand presentations and VIP related communications activities during major film festivals (Cannes, Venice, Toronto) and awards shows (Oscars, Golden Globes, Music Awards, amfAR).·Budget management for Celebrities.·Special VIP order projects coordination: one-of-a-kind and custom-made pieces for Madonna, Beyoncé, Rihanna, Jennifer Lopez, Cristiano Ronaldo.

BRAND: DSquared2·Product and Corporate communications (press release, press-days, ROI analysis).·Celebrities projects.·Coordinations between PR worldwide.·Lookbook and catalogue production.