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Analytical Digital Marketing Specialist with a data-driven approach to developing and executing effective marketing strategies. Expertise in SEO/SEM, content marketing, and user experience analysis. Skilled at extracting insights from data to drive strategic marketing decisions.
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Performance Marketing ManagerNxtrndMontreal, Qc, Ca -
Digital Marketing SpecialistNventive Aug 2021 - PresentMontreal, Quebec, Canada- Campaign Management: Planning, executing, and optimizing performance-driven campaigns across Google Ads and LinkedIn Ads and developing necessary assets including landing page mockups (Figma), ad creatives, and visual assets.- SEO/SEM: Developing and implementing organic search strategies (SEO) to increase website visibility and rankings. Managing paid search campaigns (SEM) to drive targeted traffic and conversions. Proficient in keyword research, on-page optimization, and technical SEO.- Analytics & Reporting: Leveraging analytics platforms (e.g., Google Analytics, Looker Studio) to track key metrics, analyze campaign performance, website traffic, lead generation, and generate insightful reports. Expertise in data interpretation and using data-driven insights to improve marketing effectiveness.- Marketing Automation: Utilizing CRM and marketing automation tools (e.g., HubSpot) to streamline marketing processes, nurture leads, and improve customer engagement. Experience with email marketing, landing pages, and automated workflows.- Website management: its content, improvements, and technical optimizations;- Website Development: Building and maintaining websites using WordPress and Elementor, ensuring responsiveness and user experience best practices.- Visual Content Creation: Producing high-quality visual assets for organic and paid campaigns, including video editing (Premiere Pro, After Effects) and image editing (Photoshop, Illustrator, Adobe Express). -
Digital DeveloperContactlab Jul 2020 - Jun 2021Milano, Lombardia, Italia• Responsive newsletter development using HTML and CSS for various devices and e-mail clients• Sending Direct E-mail Marketing using Oracle Responsys• User database management via sending platform• Analysis and understanding of customer needs in order to implement new technical and marketing solutions -
Web DeveloperDevlab Technologies Srl Oct 2019 - Jul 2020Cerro Maggiore, Lombardia, Italia• Development and management front end and back end of CRM application (Customer Relationship Management)• Angular2+, ASP.Net, Entity Framework, SQL, C# -
Videomaker & PhotographerMatteo Cereda Jan 2017 - Oct 2019• Creating fitness promotional spots for website• Photographing and videoing corporate events and functions• Image editing, processing, retouching, ordering and archiving• Collaborating with clients to guarantee satisfaction• Determining all project requirements and arranging all appropriate equipment• Excellent customer service to ensure that the client’s expectations are always met• Editing and manipulating photos & videos based on client feedback
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Social Media MarketingMatteo Cereda Jan 2017 - Dec 2018• Maintaining and updating company social pages (Facebook, Instagram)• Managing a digital image database and uploading images to Facebook and Instagram• Logo creation for businesses and events• Designing advertising (posters/leaflets/brochures) and menus
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Tester Of Electronic PbaElemaster Group Electronic Technologies Feb 2015 - Oct 2015Lomagna, Italia• Receiving goods, material storage, data entry and picking, shipping.• Responsible for testing and assembling electronic cards.
Matteo Cereda Skills
Matteo Cereda Education Details
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Computer Science For New Media Communications -
Ipsia Fiocchi, LeccoIndustrial Electronics Technology/Technician
Frequently Asked Questions about Matteo Cereda
What company does Matteo Cereda work for?
Matteo Cereda works for Nxtrnd
What is Matteo Cereda's role at the current company?
Matteo Cereda's current role is Performance Marketing Manager.
What is Matteo Cereda's email address?
Matteo Cereda's email address is ma****@****ive.com
What schools did Matteo Cereda attend?
Matteo Cereda attended Università Degli Studi Di Milano, Ipsia Fiocchi, Lecco.
What skills is Matteo Cereda known for?
Matteo Cereda has skills like Sportivo, Montaggio Video Digitale, Fotografia Digitale, Social Media, Computer Graphics, Lavoro Di Squadra, Programmazione, Sviluppo Web, Analisi Dei Dati.
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