Management of digital projects in international environments. Coordination of activities with the internal team and stakeholders from the beginning of the project until the delivery. Review with feedbacks for each activity before the delivery to the clients. Constant communication with clients for the development of the projects respecting the scheduled dates. Management and monitoring of milestones, tasks and timing in the internal activity control tool.Research for new clients. Redaction of briefs to understand the specifications, requirements and needs of each project. Support with management to create new project proposals. Maintenance of all documentation up to date.

Collaborations with digital agencies and companies by carrying out the following tasks: store analysis proposing improvements in terms of UX, definition of online sales strategies, creation and optimization of advertising campaigns, administration of online stores with inventory management, SEO optimization, back-office support, configuration and analysis of Google Analytics, Google Search Console, Google Ads, Google Merchant Center and Google My Business, implementation and study of heat maps and e-mail marketing campaigns.

Planning and monitoring of all online and offline marketing strategies with targets of acquiring new customers and creating loyalty for existing ones.Coordination of the internal team and external digital agencies and freelancers to realize all the activities. Analysis of market and competition. Definition of the strategic marketing plan and management of the budget assigned to the department. Planning SEO, adv, social, content marketing and newsletter campaigns with constant monitoring. Development of new strategies to drive traffic to the website and grow the active clients and revenue.

Conducting online store audits with recommendations for their optimization.Management of online content on Italian and Spanish e-retailers and implementations of strategies to increase the visibility of the managed brands.Development of relationships between the clients and the reseller stores.

Management of the Amazon marketplace in European markets.Support in the flash sales channel. Market research related to online sales channels.Support in the back office and front office in the export department, in contact with distributors, sales agents and shops.