As National Sales Manager, I lead the sales departments across all our locations in Belgium, while also developing and implementing our pricing strategies for bars, restaurants, catering, and fast-food establishments.

In my role as Talent Acquisition Lead Europe it is our key goal to hire diverse, high quality & culturally aligned Candidates in a timely manner. To achieve this I have a team of 4 people overlooking the Attraction part of our business ( Employer Branding / Site / Partnerships / Referrals ), a team of 2 overlooking our Selection process & Grad Cycle ( ATS, Interview Questionnaire, RPO Process ) and a team of 35 from our RPO partner Wilson HCG to Source & screen our candidates. We are responsible to hire 700 new employees / year and 80 new talents for our Grad programmes. Our 3 key achievements in the past year:1. Roles Filled on Time: We were able to imprive our % roles filled on time by 50% & are on track to double the hiring volume2. Candidate-Centric Approach: Drawing from my prior experience in Trade Marketing, where consumer focus is paramount, we transformed our recruitment process into a candidate-centric journey. We began collecting relevant consumer data across the full recruitment process. This is the foundation on why we launched our innovative Candidate Portal.3. Proactive Mindset: We revised our RPO process to ensure we react Pro Active when our hiring copes with unforeseen recruitment challenges. This renewed mindset & structural approach delivered the turnaround in our results as we speak.

As the Trade Marketing Lead for the BELUX retail sector, we were responsible for the strategic promotion of all our ABI brands. My role involved creating a promo strategy tailored to the unique retail landscape, driving value growth through market penetration and consumer occasion initiatives. Next to this, I managed a team of 4 Trade Marketers contributing to our success to elevate our ABI brands.3 key strategic changes we implemented as a team:1. Data-Driven Structural Planning to revamp our promotional planning by grounding it in data-driven insights. This approach allowed us to make well-informed decisions and optimize the allocation of resources.2. Neuroscience Integration: We harnessed the power of neuroscience to refine our promotional designs. By understanding consumer behavior at a deeper level, we crafted campaigns that resonated more effectively with our target audience.3. Customer-Centric Focus: Rekindling our commitment to customers and consumers, we shifted our perspective to ensure that our actions were relevant to our market`s preferences and expectations.

In this role I had the responsibility to coach my 8 sales reps to deliver the best results possible for the company and help them in developing their own strengths and working points.I had the chance to manage a total of 21 different Sales Reps due to quick promotions within the team. This gave me the yearly challenge of coaching and recruiting the right people for our business needs.ProxiGo North is responsible for a total of 912 stores in Flanders.

During this traineeship I had the chance to learn about both On - and Off - Trade.YEAR 1: I was a sales consultant in On Trade in West Flanders and was responsible for all bars where investment was needed. This gave me a huge opportunity to learn On Trade and develop my nego skills quickly.YEAR 2: During this year I was a Sales Consultant in Off Trade. Here I had the chance to start working more on my client relationship skills as I had around 50 clients which I saw almost every 2 weeks. It was great to discover how different On and Off Trade are form each other.

I work with the creative partners to brainstorm, conceptualize, do research, present ideas and activations for a number of agency clients. From day to day they also want me to support the creative department during pitches and day-to-day operations. It is also a great opportunity to work close with prize winning marketers like Max Lenderman and Joseph Corr.During my period at 'SchooI' I will strengthen the following skills:Strategic researchCreative processes and mechanicsCopy writing, design and brand articulationPresentation and pitching skills