Product Manager
Current- Working on initiatives to help the business goal of doubling it’s subscription base on the Sydney Morning Herald, The Age, Financial Review
- Led the overhaul of paywalls and registration systems using third-party software (Piano) to boost subscription and retention rates
- Spearheaded the second phase of corporate B2B subscription software, driving revenue from $6M in 2019 to $15M in 2023
- Explored and tested AI applications for content recommendation, paywall optimization, and… Show more Working on initiatives to help the business goal of doubling it’s subscription base on the Sydney Morning Herald, The.
- Explored and tested AI applications for content recommendation, paywall optimization, and payment retries
- Worked closely with marketing, tech teams, designers, and vendor Piano on smart messaging initiatives