Developing and implementing Digital Marketing strategies for a Group of 9 Companies operating in different B2B markets.

Consultant for PMI, Franchising & Local BrandsDeveloping successful strategies via Facebook and the Socialness System for more than 50 companies with solid KPI and certified results.Dedicated Consultant for different Franchise e.g.- the SkinMedic Franchise, more than 20 stores followed one-by-one and central coordination with HQ- the SoloAffitti Franchise, with a dedicated funnel for the different stores across ItalyDeveloping the Customer Experience Project (Customer Journey) with the management and the marketing team.Managing the Digital Marketing Consultant Team with different tasks and measurable objectives (formation of new consultants, coordinating the teamwork, helping single consultants to achieve results, managing difficult customers, creating company strategies and objectives for the team).Coordinating work with other teams e.g. Editors, Sales, Marketing and Administration

Developing Digital Channels and off-line presence, following every step from the design to the everyday work with a strong track on analytics and Kpi - website & email marketing- social media (Facebook and Instagram)- digital PR & User Generated Content- traditional communication & in-store- referral programManaging communication with the management, clients, workers and suppliers.Coordinating the social media team and work, developing a multichannel editorial plan.Developing cross-brand operations with other companies of the Group.Following special projects s.e. training courses, promoting no profit projects & others.

- Manage a part of the company websites and social profiles: creation and publication of contents (new pages, news, pictures, videos, etc.) + cooperation in the implementation of the new digital ecosystem of Innovatec Spa (one of the group companies);- Create presentations, DEM and different communication materials (corporate profiles, brochures, flyers, etc.);- Cooperate in the organization of corporate events (strategic plan presentations, business and shareholder meetings, internal assemblies, exhibitions, etc.);- Maintain relations with suppliers and manage orders for the communication department.

- Take care of every gym aspect (open and close the gym, take care of the members database, solve ordinary problems, deal with customers in every situation, etc.);- Organise the communication with members and customers; - Meet weekly sales targets;- Design, organise and manage special promotions and events in order to push sales and/or to increase brand awareness, brand image and brand loyalty.

- Steward and promoter in important events (e.g. launch of important game like Halo, Forza, etc.) or accessories like Kinect, follow tours across Italy (e.g. Globetrotters tour, events with journalists etc.);- Presentation of the world Xbox to staff and salesmen of several shop chains;

Front Office; Back Office; Take care of relations with Italian and Foreign students and of the Erasmus students procedures.