Project Manager (Special Iniziatives)
Milan Area, Italy
Within the Marketing Division of the advertising agency Publikompass, I worked on mono and multimedia special projects (web, mobile and iPad, TV, printed media) for foreground publishers of the italian context such as La Stampa/.it/Mobile/iPad, AlVolante/.it, inSella/.it, MedicItalia.it, Theblondesalad.com, InvestireOggi.it, Nexta Editore (Stile.it, Turismo.it, Film.it, Sport.it, Divertimento.it) Real Time, Discovery Channel, GXT.I was involved in development and management of tailor made projects, created on client's needs, through definition of specific communication strategies such as creation of partnerships, micro-sites, co-brand projects, sponsorships, ad hoc pages/areas of web sites, product placement, activity on social networks, contests, widgets.I have managed projects along their entire process: • Project Phase: brief reception, processing of business proposal and sales documentation (Power Point), writing of design/technical specifications; presentation of business proposal to market • Delivery: Project Management and work team coordination (publishers, marketing division, production/IT, web traffic, sales, media centers, digital agencies, suppliers, clients) for project implementation and delivery • Post-delivery phase: KPI monitoring of project/advertising campaigns, web traffic data analysis and subsequent fine-tuning • Manage day-by-day projects to update dailyAs Product Manager, I managed the strategic development of digital properties of publishers (improvement "as is", design of new adv products/editorial formats and functional solutions for web/iPad…).At last, I also trained sales network on new business proposals to submit to market.