As the main point of contact with the client, Project Management and responsibility for development/bug fixing and delivery of IoT solutions with mobile/chatbot activation through apps and butler for the global market.Coordination of the internal team (UX/UI designer, developers, testers) and external parties (client's Technology, Operations, and Quality divisions, suppliers) throughout the entire project process, using agile methodologies and related ceremonies, conducted personally, and utilizing tools such as Jira, Confluence, Trello, Donedone.Responsibility and personal involvement in adherence to release planning, creation of Release Notes, release to stores (in App Store Connect, Google Play Console, AppGallery), and formal communication to the client of the release.

Supporting the network of business account in designing digital-driven solutions throughout the italian country for big clients and PA (central and local), from brief collected or identifying independently client's needs or issues.Development of business proposals (concerning social media strategy, web positioning -website, SEO, SEM-, crowdfunding, photo/video virtual tour and AI solutions) to meet client's goals and presentation to prospects/clients.Coordination of external partners (agencies, clients) and internal team (accounts, marketing department, IT, graphic designers) involved in delivery process, managing multiple projects at the same time.Management of digital properties to engage prospects & clients.Scouting of innovative solutions to propose to market.Training of sales force about new business solutions and products.

The main role of ETO Agency Developer Team is to help the digital agencies in building their AdWords campaigns in the best way to get their goals:• We provide our customers with the best experience and results possible, enabling them to achieve their online marketing goals, while maximizing their return on investment.• Partnering with Google's product suite to facilitate new advertisers' growth, branding, direct response, visitor traffic and ROI-driven campaigns for the communication and digital agencies.• Identifying the opportunity for the agencies with specific digital marketing needs, and presenting them the most appropriate solutions aimed at meeting those needs.•Tracking and monitoring AdWords campaigns through a series of metrics, generating detailed reports aimed at delivering clear and accurate feedback.

Within the advertising agency of the group, coordination of the sales network for design and proposition to the market of adv campaigns and special initiatives such as digital websites, campaigns on social networks, SEO and SEM as well as marketing special projects (editorial products and events); coordination of internal departments (publishers, sales, marketing, IT, graphic department, traffickers, research & development) and external stakeholders (customers, agencies).As a Product Manager, management and strategic development of digital properties of the publisher (from improvement of "as is" to design of new products and formats) and training of sales network on the new commercial propositions.Direct responsibility on the construction process of commercial budget and on its achievement for digital area, web sites of the group, single product or product lines, for the whole sales network assigned.Analysis of sales advancement compared to identified budget and design of any corrective measures to achieve it.Development of commercial/analysis documentation to propose to market, sales network or management of the group.

Within the Marketing Division of the advertising agency Publikompass, I worked on mono and multimedia special projects (web, mobile and iPad, TV, printed media) for foreground publishers of the italian context such as La Stampa/.it/Mobile/iPad, AlVolante/.it, inSella/.it, MedicItalia.it, Theblondesalad.com, InvestireOggi.it, Nexta Editore (Stile.it, Turismo.it, Film.it, Sport.it, Divertimento.it) Real Time, Discovery Channel, GXT.I was involved in development and management of tailor made projects, created on client's needs, through definition of specific communication strategies such as creation of partnerships, micro-sites, co-brand projects, sponsorships, ad hoc pages/areas of web sites, product placement, activity on social networks, contests, widgets.I have managed projects along their entire process: • Project Phase: brief reception, processing of business proposal and sales documentation (Power Point), writing of design/technical specifications; presentation of business proposal to market • Delivery: Project Management and work team coordination (publishers, marketing division, production/IT, web traffic, sales, media centers, digital agencies, suppliers, clients) for project implementation and delivery • Post-delivery phase: KPI monitoring of project/advertising campaigns, web traffic data analysis and subsequent fine-tuning • Manage day-by-day projects to update dailyAs Product Manager, I managed the strategic development of digital properties of publishers (improvement "as is", design of new adv products/editorial formats and functional solutions for web/iPad…).At last, I also trained sales network on new business proposals to submit to market.

Within the web agency My-TV spa, later acquired by Sitcom Group spa, I was involved in strategic analysis in support of the Production Area, performing the following activities:-Benchmark analysis of case studies of innovative technological solutions (user experience, multi-platform declinations of projects)-Design of ad hoc communication projects (Special Projects) for the new media market-Implementation of documents related assumptions and proposals of projects to be submitted, in person, to the sales network and to present to clients, customers, market-Project Management for web based services and relative digital extension for Telco companies (such as Telecom, Fastweb, Tiscali, Infostrada)In Sitcom Group spa, I led the DB Valorisation Team, conceiving communication solutions based on the multi-channel properties of the Group, designing projects integrating web, TV and traditional publishing for brands such as Alice, Leonardo, Marcopolo, Nuvolari.

Development of interactive e-learning lessons from texts provided by teachers for MIP Business School of Politecnico di Milano

In Visual Factory Srl, i worked in graphics area (designing of graphical interfaces for web sites, brochures, 2D/3D simulations of events of video projections and video installations) and later as collaborator with the tasks of design of immersive audio/video installations and of vjing (management of synchronized interaction, in real time, between sounds and images).