Currently working on a 6-month project to redesign the e-commerce platform for Vintage & Co, a well-known vinyl and hi-fi store in Livorno. The focus is on enhancing the user experience, improving online sales performance, and integrating new product categories such as high-fidelity electronics.Key elements of the project include:- Complete UX/UI redesign of the website, ensuring a seamless shopping experience.- Customer feedback Integration, from in-store and online buyers, to tailor the platform to their needs.- Optimization of the SEO strategy to increase visibility in search engines.- Addition of new functionalities like tracklists for vinyls, customer reviews, and gift card sales.- Development of branded merchandise, and others brand contents.The redesign will support Vintage & Co in strengthening its online presence and expanding its market reach, while maintaining the vintage aesthetic and authentic feel of the brand.

I helped launch two indie record labels in Europe: Follow da Groove and Italian Weapons Records. cooking up unique brands from scratch. From logos to album designs, I made sure each project had its own vibe. This experience allowed me to refine my skills in transforming client ideas into tangible creative realities.

Design whole digital assets for social media campaign for fractional NFTs start-up. This includes static Instagram, Facebook, Twitter posts, and After Effect motion graphics for Stories and Website. I created all the launching campaign for the company, using software such as: After Effects, Illustrator, Photoshop, and Adobe Premiere.

I was in charge of producing and following an emotional brief, by creating content from the point of view of the people inside the festival. This gave me an opportunity to see how a festival is managed, which gave me a better insight in general.