Database Marketing Manager for South Europe, Mediterranean and Asia (2016-2019) and Global (2020-).Development of Analytic strategies in accordance with commercial departments, channel managers and Clients, including Data strategies and end-to-end Direct Marketing project managementManage external contractors on analytic and reporting. Provide customer and portfolio insight to internal and external senior stakeholders.Definition of targeting plans, test plans, and reporting on ongoing campaigns.Project leader for the creation of a marketing campaigns database and reporting tool for all countries and all partners, monitoring sales, cancellations, claims, premiums, for the internal Omnichannel team.

Vice Responsible of Statistical Studies Dept.Seven people in staff. Creation of statystical models for response prediction score, customer segmentation, creation and mainenance of marketing reports.Support to marketing staff in defining tests and promotional campaigns, results analysis and forecasts. Planning of promotional acrivities of customer acquisition, conversion, cross- and up-selling, retention and customer satisfaction. Support to Budget definition by product and check for actual/forecasted results.Link between Marketing and IT service for analysis and deployment of promotional activities.Marketing Database management, Targeting activities, Listbroking for acquisition campaigns.

Head of Marketing Analysis Department. Creation of Company Reportings, Definition of the customer recruitment plan and check of results.Customer and Salses analysis, supporting all the company departments. Reporting and planning of the credit collection activities. Media planning.Marketing Database management, Targeting activities, Listbroking for acquisition campaigns.