A direct report of the Company CEO, I took the challenge to lead a bunch of enthusiast digital pirates to develop digital culture and business, not specifically in this order.I do this (CRM and Market Insight, too) for OVS Group and their brands: OVS, Piombo, UPIM, Blukids, Lea Copains, Stefanel and GAP Italia.

Retail trading in textiles and fashion accessories AKA Geschäftsführer.

Managing and leading a team of 400+ people worldwide, covering 35 Countries for all the different aspects of the digital value chain in order to deliver the sweetest Omnichannel Customer Experience ever across 6 different Ecommerce websites and 5 thousands physical stores.Featuring Intimissimi.com, Falconeri.com, Tezenis.com, Calzedonia.com, Signorvino.com, Atelier-eme.com

Leading online business, CRM strategy and implementation for Intimissimi, Falconeri, Tezenis.

Adding Falconeri.com to the project, being able to start working as a digital ecosystem and not just as single websites.

Directly reporting to the Board, I've started up the online B2C strategy for Calzedonia Group, initially from the most iconic brand of the company, Intimissimi.Covering every aspect connected to the management of the channel, from digital operations to promotion and acquisition.

Working as a correspondent for "Il Giornale idi Vicenza", a local newspaper with a circulation of of 60 thousands copies, covering economics, sows, folklore and chronicle.Since April 2002 I've been being an official freelance journalist, enrolled in the "Albo dei Giornalisti" of my region, Veneto.

As head of Dainese's online communication, I improved the positioning of the institutional website www.dainese.com on the main search engines and promoted the presence of the D-Club community dedicated to fans of the brand (motorcyclists, skiers, cyclists or simple admirers).Through targeted email marketing campaigns and a coordinated use of Social Media, I opened a new channel of listening and dialogue and received interesting ideas and insights for the global improvement of the company's online reputation and product fine tuning (http: // bit.ly/3fCMfT).Under my management the traffic to dainese.com has more than tripled and the number of profiled users has increased by more than eight times. In December 2006 I launched the first Dainese eCommerce site which in February 2009 benefited from a profound restyling that led it to be among the most profitable stores in the entire world network, with constant double-digit growth.Among the initiatives of which I was the protagonist and promoter and which I remember with most affection, certainly the auctioning of Valentino Rossi's autographed racing suit (http://bit.ly/gpfa8i), awarded to an English collector for 38,850 euro, entirely donated to research for the safety of motorcyclists in collaboration with the University of Padua, Department of Mechanical Engineering. The initiative was repeated for another two years with other sports memorabilia, resulting in the donation of more than 150 thousand euros for charitable causes.