Built a small company focused on finding and screening workers for: • Family and caregiving assistants • Cleaning services for Airbnb propertiesAchievements in the first three months: • Matched 16 family assistants with clients • Secured 14 Airbnb hosts as clients, covering 18 apartments with an average of 10 checkouts per month each

Managing the matches between students (including student acquistion strategies and implementation) and companies (dealing with companies as account manager). In the early stages of the company, the primary focus was on building the student side of the marketplace. I managed some initial matches, though they brought limited revenue impact for the company. Concentrating my efforts on student acquisition, I succeeded in onboarding 1,000 students in Italy and 2,500 in the London area. However, the slow growth and limited focus on revenue led me to move on from this role.

Marketing Automation and Customer SuccessSince July 2021, I have been dedicated to starting a new project from scratch, focused on Marketing Automation. I followed all the steps of the project, from selecting the supplier to negotiating the contract, and implementing and onboarding the tool (BRAZE). After the technical implementation, we began to segment the customer journey and reach them with various messages. Managing the marketing automation team for customer acquisition and retention in a continuous process of evolution and improvement. Additionally, I was also managing the customer success team, which is dedicated to dealing with requests for contact or assistance.

My role officially changed in January 2021, but I had already moved to the marketing team in November, where my main focus was on influencer marketing. Initially, my team and I aimed to create an influencer marketing campaign to enhance brand recognition and increase conversions.In December 2020, based on intuition, I decided to construct a micro influencer marketing campaign from scratch, which had a significant impact on Buddyfit's growth. We built a small team dedicated to the entire process, from searching for profiles to managing them both in Italy and Spain.In January 2021, I also took on the task of building the customer success team from scratch, using Zendesk. This was an interesting, rewarding, and educational experience since we were facing 500 tickets weekly trying to automatize as much as possible. As also an active team member, my main objective was to ensure excellent customer relationships through all communication channels.

For me, there were two fundamental phases in Buddyfit, each marked by a radical change in the business model. The change were so significant, fast, and fearless that they greatly improved my understanding of business models. During the first period, I primarily focused on B2B sales, meaning I dealt with the trainers as a business partner. Later, as I helped to change the business model, I became involved in B2B partnerships.

I provide financial and strategic advice to early stage startup overseeing the idea validation process I am a mentor in the Startup builder, the Startup Geeks online incubator program for early stage startup that helps entrepreneurs in the idea validation path (key assumption, landing page/smoke test, KPI, pitch deck...).

200+ startup pitch analysed with the aim of filter all the investment requests, following the VC guidelines