Matteo Posanzini Email & Phone Number

Germany

Hamburg, Germany

I support 20+ Studios in crafting the next big mobile success. Key responsibilities vary depending on the Product phase (ideation > development > launch) and include:- Market Analysis & Audience Segmentation: market research and competitive analysis to define the USP, TAM, key competitors and audience segmentation based on player demographics, behaviors.

As part of the ESCP Alumni Network, I support on yearly basis students and graduates advising on career opportunities, CV checks, and job interview prep.

Responsible for International Online Projects in the Gaming & Gambling industry to ideate, plan and coordinate strategic activities on foreign countries (Turkey, Morocco, Spain) to maintain existing products and develop new ones.- Implementation of the Product Strategy, coordinating Business stakeholders (Product, UX/UI, Marketing, etc.) and IT teams.

Milano, Italia

- Digital Strategy definition and Governance- Marketing Strategy- Digital Transformation- Marketing Investments Evaluation- Project Management (Agile Methodology)

Frankfurt Am Main Area, Germany

Full autonomy in designing a new solution for the digitization of the project portfolio of a key client in the transportation industry, reporting directly to the Vice President of the department:- Designed and delivered a new project portfolio, harmonizing 5 portfolios already existing (5 divisions with over 200 projects handled)- Revision and development.

Haifa Area, Israel

The project consisted of 3 main phases:- Studied and analysed cyber security market: methods, strategies, benchmark, risk management and value realization best practices- Created an ALE (Annualized Loss Expectancy) model for cyber security and formulated a framework for its measurement- Conclusion and recommendations: identified best means to present cyber.

Munich Area, Germany

Part of the online marketing team defining digital marketing strategies for the short period. Managed and led 3 projects:- Project Manager to improve Net Promoter Score (NPS) of the company. Increased NPS by 1.3 points in the first month- Initiated and delivered a Social Media Playbook, adopted as official by the Head of Marketing- Organized and maintained.

Berlino, Germania

Marketing responsible in a team of 10 co-organisers with focus on Digital Transformation- Partnership & Sponsorship. Secured 11 partner companies, included: Coca-Cola, Google, ATKearney, Dgroup, Etventure, Rocket Internet, Number26 to raise a total of 8250€- Offline Marketing: managed relations with merchandisers, Promotion campaign, Budget preparation and.

Torino, Italia

In charge of planning and controlling ludic and cultural events for ESCP students at Turin campus. My task involved:- 3 events created in 4 months, 1 supported. Total Profit 350€ with no starting budget

Terni, Italia

Responsible for finding, evaluating and eventually creating a channel between the jewelry store owner and a web-marketing company, understanding the owner's vision and communicating it to the other party. In addition to that, my tasks varied daily:- Webpage analysis of competitors - Advising costumers- Sales

Mim - Master In Management

Business Administration, 105/110

International Management

Activities and Societies: Erasmus+ at "Hochschule Augsburg", Germany.

International Management

Activities and Societies: Erasmus+ at "Saimaa University of Applied Sciences", Finlandia 5 = Excellent 4 = Very Good 3 = Good 2 =.