Matteo Seveso Email & Phone Number

Copenhagen, Dk

Allerød, Dk

Allerød, Dk

Brussels, Bourgetlaan, Be

Leading the Radisson Hotel Group’s internal digital marketing agency (Content Lab), I managed a team of 30+ people including graphic designers, copywriters, web content managers and project managers. Content Lab offered creative and production services ranging from bespoke content creation, marketing collaterals design and production of communication materials to support the company's internal teams (Marketing, Digital, Loyalty, HR, Brand & Guest Experience, etc.) with their marketing and promotional initiatives. The Content Lab was also delivering online content management services to corporate and over 500 hotels in EMEA, with a team dedicated to update the hotel pages and create the marketing landing pages utilised by the Marketing and Digital teams to drive business.

Copenhagen, Dk

Consultancy under retainer contract

Brussels, Be

The Head of Online Content sits within the Digital Marketing team at the Carlson Rezidor Hotel Group. Based in Copenhagen, I managed a team of 4 people and reported to the Director, Content Marketing in the Brussels Corporate Support Office. My key responsibilities were:- Ensuring all digital content to be on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience across all channels - Maintaining and developing the content strategy supporting the marketing initiatives, both short- and long-term, determining which methods work for the brand and why, regarding B2B and B2C customers- Overseeing the development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical, resulting in aligned content to particular channels.- Supervising Web Editors, Area E-Commerce Managers and external partners to enforce the best practices set by the Corporate Support Office.

London, England, Gb

Working within the Financial Times’ global content marketing team, I was focussed on strategic partnership initiatives addressed to B2C and luxury clients. Collaborating with the sales team, the FT’s editorial and external resources, I delivered and oversaw bespoke content solutions for our global clients. As a central part of my role, I proactively conceptualized and managed new content marketing solutions for FT’s advertisers, in order to help brands connect to the Financial Times' global and unique audience.The Content Activation Team develop and deliver a series of innovative, award-winning initiatives across formats and platforms, with a specific focus on digital and mobile channels. My role required also to manage internal and external relationships as the primary point of contact for my specific areas of interest, ensuring a flawless execution of the projects delivered by the team.

Milano, Mi, It

Supervision and coordination of the Publishing and Content Marketing division. We helped firms build a relationship with customers and prospects, inspiring interest and loyalty by delivering consistent, relevant and compelling content. Our focus was on B2B and B2C communication strategies and content marketing initiatives, primarily addressed to the main firms of the European banking and financial sector. Main clients included: Unicredit, Zurich, Deutsche Bank, Assogestioni, Pioneer Investments, Heinz, UBS, Clerical Medical, etc.

Roma, It

Main activities included: • Supervision of the publishing activities carried out by the association, both online and offline• Content management of the association's online presence (assogestioni.it and salonedelrisparmio.com), including social media and external partnerships• Editorial direction and graphic supervision for the communication materials of the annual trade show “Salone del Risparmio”• Responsibility of the cultural projects organized by the association• Editor in chief for the quarterly magazine “FOCUS Risparmio Gestito”

Master'S Degree, Financial Marketing

Freelance Journalist, Journalism