Lane Matthew Utitco Email & Phone Number

Taguig City, Philippines

Philippines

- Reported directly to the President and CEO.- On top of brand management and corporate communication, content and creatives, CRM, and PR and publicity initiatives.- Led the company’s brand pride and prestige campaign initiatives for the 3-year corporate goal.- Led internal change management communications campaign in easing new business processes.- Led.

Makati City, Philippines

- Reported directly to the President and CEO.- Worked with sales groups and branch heads for business campaign synergy.- On top of the brand's digital presence, corporate communication, and public relations.- Led performance marketing, corporate events, and brand content management.KEY ACCOMPLISHMENTS:- Launched the FPG Agent App, the FIRST non-life.

BGC, Taguig City, Philippines

- On top of digital content and PR executions for clients PLDT's DSL, Fibr, Ultera, Total HOME, Telpad, SME, and KaAsenso brands; SM Prime's SM Supermalls, SM Foodcourt, SM Little Stars, and SM Cares brands; Aseana Properties' Pixels Residences, and Clorox International's Glad, Prestone, and Pine-sol brands;- Led digital media content planning and buying.

Makati City

- Led business and partnerships development for 8List.ph, an online publishing website;- On top of social media and publicity requirements for Outback Steakhouse Singapore, Outback Steakhouse Philippines, Technological Institute of the Philippines, Philippine Business for Education's 'Future You' website, RTL-CBS Entertainment Asia, Mondelez Philippines'.

SM City Sucat, Sucat, Paranaque City

- Conceptualized and executed mall marketing events;- Managed social media assets of SM City Sucat;- Managed mall-initiated OOH executions, as well as tenant advertisement.- Ensured quality mall foot traffic, hand-in-hand with the Leasing Department; measured performance in terms of foot and vehicle traffic, and mall sales;- Held interim Tenant Relations.

Legaspi Village, Makati City, Philippines

- Developed communication solutions and approaches while working hand in hand with the media relations and content group in building client equity.- Developed PR and communication plans for Power Mac Center.- Managed media monitoring digests for Power Mac Center, Rodeo Masbateno, BDO, and Magsaysay Shipping Institute.- On top of marketing initiatives for.

Brgy. Kapitolyo, Pasig City, Philippines

- Led brand activations across Metro Manila, Central Luzon, and CALABARZON regions for Mead Johnson's Alacta BIBo Trio and Sustagen, Century Tuna, Century Quality, Argentina, 555 Seafood, Birch Tree, and Angel;- Trained pools of manpower deployment with regular skills calibration;- Trained a team of regional area coordinators and project leads.

Intramuros, Manila, Philippines

- Oversaw project implementation of 113 cultural projects for the indigenous communities of the Northern Philippines, including Schools of Living Traditions (SLTs), cultural festivals, and capability-building initiatives.- Collaborated with the executive members of the Committee on Northern Cultural Communities, representing different indigenous groups of.

Manila, Philippines

School Of Executive Education And Lifelong Learning

Broadcast Communication, College Of Communication

Entrepreneurship/Entrepreneurial Studies, Laboratory High School