Matteo Valecchi Email & Phone Number

Milan, It

Milan, Lombardy, Italy

I supervise and manage every aspect of the UX and UI of our videogames, leading a large team of designers with different specialization. My role sets a transversal vision on User Experience & User Interface issues aimed at innovating, improving​ and giving identity in a synergistic way to Milestone titles. I adapt an agile methodology to provide support for each one of our current and upcoming videogames.

Milan, Lombardy, Italy

As a senior UX/UI Designer I started my first steps in the AAA videogame industry. A new challenge to increase my skills on projects based on different technologies (compared to the ones I was used to using) such as Unreal Engine 4 with UMG.

Milan, Lombardy, Italy

I supervise and manage every aspect of the design of the brand. Leading a team of videomakers, motion graphic designers, UX designers, art directors and graphic designers, I adopt an agile methodology to provide support in all areas from marketing campaigns, videos and social media assets to website UI/UX.Key projects & achievements:• Created an international brand guide, styleguides for marketing campaigns and guidelines for website UI/UX.• Involved hands-on in over 200 short video ads, using different techniques such as: stopmotion, motion design and timelapse. Analysed performance variables.• Updated website experience constantly, by using heatmaps, A/B tests and customer funnel data resulting in increased average monthly orders.• Redesigned the approach to social media, originally provided by an agency, for a more engaging and diversified social media plan.

Milano, Italia

I supervise and manage the development of new design projects in order to optimise De Agostini digital services, unify its digital identity across countries, increase online sales and support in-house brands for kids and adults. Key projects & achievements:• Unify De Agostini digital identity which was different in each country resulting in the creation of an international brand guide, styleguides for marketing campaigns and specific guidelines for websites usage.• Redesign core products landing pages which didn’t render properly on mobile devices or high-resolution displays resulting in an increase in user experience and online sales.• Optimize order form layout resulting in an a better mobile-first experience and an increase of average order value.• Redesign of “Esplorando il Corpo Umano in 3D” app (De Agostini greatest app success) which was built on an obsolete codebase and was available only for iOS devices, resulting in a new “3D enhanced” release (2018) developed with unity game engine and available also for Android market.• Design of digital games and apps to support in-house kids brands which didn’t have a proper digital game extension, resulting in the increase of lead generation.• Design a global website for &Co. the Originals Brand which had a different website in each country and didn’t render properly on mobile devices resulting in a better “kid-tailored” experience, reduction of update costs, centralize analytics reporting.• Review and approve designs, artwork, photography and graphics developed by other staff members, free-lance and agencies.• Supervise and manage the development of new projects or products with digital extensions (A/R, Apps, SSO, websites, landing pages).

Milano

I started working in Mutado in 2011 as a junior art director and, during the time I was there, I moved rapidly to a senior position. I had the opportunity to introduce original and colourful concepts into complete, tangible digital experiences. I have worked on several apps, websites. online shops, and social media activations with different clients such as: Barilla, Mulino Bianco, Repower, De Agostini, Cliomakeup, Gatorade, 55DSL.• Develop presentation with detailed digital strategies and present to clients for approval.• Design information architecture, wireframes, prototypes for complex Apps, softwares and websites.• Choice of art direction, tone of voice and contents for social media fan pages.• Design infographics to explain complex business case histories.• Creation of Facebook and Instagram campaigns using the latest trends and hopefully create new ones.• Design websites, flyers, materials for events.• Design banners for marketing campaigns.• Work under direct supervision of the Creative director (Mauro Gatti) and the other talented members of the design team.

Melbourne, Australia

Master Multimedia Content Design, Graphic Design, Web Design - Interface Design, 110 E Lode (Honours)

I applied all the abilities I've learned during the master in a final project, a mobile social network. I worked on the concept.

Dottore In "Scienze Umanistiche Per La Comunicazione" (Science Of Communication), Linguistics, Advertising, Communication, 110 E Lode