Jason Metz's Location
Atlanta, Georgia, United States, United States
Jason Metz's Contact Details
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About Jason Metz
For 20 years, I've lived at the intersection of marketing, culture and technology, devoted to helping enterprise brands connect more meaningfully with their most important audiences and find novel ways to matter in their lives. From architecting some of the most consequential experiential programs for Ford and Adidas to authoring influencer playbooks for P&G, IBM and Honda, to helping Unilever and Kia transform their loyalty initiatives to achieve personalization at scale, to cementing TIME as the most successful media brand in web3, to launching the Porsche Panamera, Johnny Appleseed (by Anheuser-Busch), Coco Breve (by MillerCoors) and dozens of other high-profile brands, I've dedicated myself to my craft.I'm equal parts business development, client management and strategy. I've pitched and won over 100 clients including many of the Fortune 500, and while earlier in my career I was a regular on the speaking circuit, more recently I've created two successful podcasts for TIME and Rug Radio - with a particular focus on web3, AI, blockchain and emerging technology.Over the past several years, I've also gotten quite involved in pro bono advising on behalf of a number of incredible organizations, including the leading nonprofit on invisible disabilities, KultureCity, former presidential candidate Andrew Yang, and NBA Hall of Famer Dominique Wilkins.Stats:$400 Million: New business revenue I’ve driven -- I develop positioning, prospect, pitch, write proposals, create strategies and publish thought leadership55: Blue chip clients I’ve won, including NVIDIA, Amazon, P&G, IBM, Ford, AT&T, HP, Microsoft, J&J, PepsiCo, Sears, Kraft, Caesars, AMEX, Discovery, Porsche, Honda, Nissan, Nokia, Anheuser-Busch, MillerCoors, Beam, Adidas, Walmart, Perdue, Pizza Hut & Forever2115: Channel expertise – experiential, digital, mobile, social, CRM, content, loyalty, media, influencer, WOM, DM, PR, shopper, sponsorship and web322: Conference Presentations - ANA, AMA, TedX, iStrategy, Event Marketer, Event Tech, EDPA, Influence Summit & BDI Social ConsumerBiggest Achievement: Porsche Panamera launchProudest Moment: Forever21 Times Square launch
Jason Metz Work Experience Details
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Strategy And GrowthMedlAtlanta, Ga, Us -
Chief Growth OfficerMile 80 2023 - PresentAustin, Texas, UsLed growth, partnerships, thought leadership and brand development for a boutique video production company that consistently punches above its weight.- Secured strategic partnerships with the biggest agencies in the event space, including Jack Morton, Invision and George P Johnson- Pitched and won enterprise clients including NVIDIA, Amazon, Siemens and Dick Clark Productions- Positioned and launched The Event Playground - the world's first digital twin / virtualization tool for the events industry- Developed positioning for the company to differentiate it amongst a sea of sameness, earning an abundance of thought leadership opportunities to scale our pipeline and brand visibility - Account lead for key clients, driving organic growth and repeat business -
Strategic AdvisorVatom 2023 - PresentLos Angeles, California, UsOnboarded Honda onto the Vatom loyalty platform, guiding the organization towards adopting a universal wallet-based owned channel to help transform the customer experience and achieve personalization at scale. -
Strategic AdvisorKulturecity May 2022 - Sep 2023Birmingham, Alabama, UsLeading blockchain strategy, partnerships, fundraising and storytelling for the leading nonprofit on invisible disabilities, as they enter the web3 space. -
Senior Web3 Strategist, Business Development, Partnerships & Relationships LeadTime 2022 - Jul 2023New York, New York, UsAs the senior web3 strategist for the leading mainstream brand on the blockchain, I touch all clients and all initiatives, across both our B2C community offering (TIMEPieces) as well as our B2B consulting service. Current client and partner engagements include: Starbucks, Adidas, MTV, The City of Miami, Salesforce, National Geographic, Conde Nast (GQ), Polygon, Values.co and dozens of other notable brands and IP holders under NDA.I lead all key relationships with clients, partners and prospects, as well as our B2C and B2B Business Development initiatives. I'm also leading the charge in replicating TIME's unmatched success as a 100-year-old media brand in web3, building relationships with some of the most influential artists, creators, founders and thought leaders in the space, to position TIMEPieces as the platform of choice for the stories and personalities that matter most. Relationships include Doodles, Yuga Labs, Cool Cats, SoRare, Moonpay, NFT Now, Polygon, and hundreds more.TIME has established itself as one of the leaders in web3, evolving from a 99 year old heritage brand into a robust community with tens of thousands of web3 collectors and enthusiasts, partnerships with nearly 100 of the top artists in the space, and over half a dozen successful drops with well over $10M in profits in just two years. TIMEPieces if the preeminent web3 platform, and has become a model for our burgeoning B-to-B practice, through which we partner with mainstream brands and IP holders to help them onboard into Web3 safely, authentically and successfully. We are currently working with a veritable who's who of iconic clients and partners across almost every vertical - from fashion to publishing to automotive, music, technology, sports and entertainment, and even municipalities. -
Strategic AdvisorFlow Blockchain Jun 2021 - Jan 2023Vancouver, CaBlazing a path as an integrated marketing strategist in the burgeoning world of Web3, at the intersection of culture and Blockchain!Previously, I lead marketing and partnerships for NFT Genius on the Flow Blockchain, in partnership with Dapper Labs, leading to a $150 Million valuation and $10 Million Series B raise.Brands I've partnered with and/or advised: Dapper Labs, NBA Top Shot, NFL All Day, KultureCity, CAA, CNN, Sturdy Exchange, Genies, Flovatar, Flowverse, Seeds of Happiness, Flunks, RCRDSHP, Round21, In the Lab, Pirates of the Metaverse, Bobbles, Driverz, Dugout Dawgs. Athletes I've partnered with: Dominique Wilkins, Baron Davis, Kelsey Plum, Duncan Robinson and Charlie Villanueva. -
Consultant To Andrew Yang, New York Mayoral CandidateYang2020 2020 - 2021New York, New York, UsEmissary to Atlanta for former US presidential candidate Andrew Yang and his wife Evelyn, during their time in Atlanta working to get out the vote for Jon Ossoff and Reverend Warnock during their successful Senate Runoff Elections. Continuing to provide strategic support during Andrew Yang's run for New York Mayor.Including:- Liaison for Yang family with key Atlanta business leaders and donors from Focus Brands, Fernbank Science Center, Atlanta Falcons, Atlanta United, Care.org, Atlanta History Center, Visit Atlanta, and others - Facilitated events alongside Atlanta #YangGang leadership - Led strategy sessions for outbound communication efforts -
Growth And Strategy LeadHarvest Creative Services 2019 - 2021Lansing, Mi, Us- Led rebrand efforts and marketplace positioning for 25-year-old agency with a focus on CULTURE- Led strategy for key clients including:-- BIGGBY Coffee-- Meijer Grocery-- Sparrow Health System-- Two Men and a Truck-- Touchstone Energy-- VIBE Credit Union-- LAFCU- Led successful new business pursuits of 3 new clients over the past 6 months - 2 medical device manufacturers and 1 startup philanthropy. -
Vice President Business DevelopmentBig Red Rooster, A Jll Company 2017 - 2019Chicago, Illinois, UsIn my dual role, I helped drive marketplace differentiation and business development opportunities for the agency, while also fostering relationships and creating synergies across and throughout the JLL ecosystem.My focus was on the evolving landscape of "human experience". Customers are demanding more from the businesses they buy from, and employees are demanding more from the companies they work for. From physical environments (retail, restaurants, sports stadiums, universities, hotels, malls, airports, etc.) to digital and virtual environments, organizations are being forced to re-evaluate the experiences they provide to people.As a preeminent leader in the corporate real estate industry, JLL has relationships with almost every major brand in the United States, and in my role I spend a great deal of time exploring and initiating opportunities to scale those relationships by helping clients devise, create and implement more impactful employee and customer experiences across all channels, driving significant business growth as a result. -
Svp, Group Director Communications StrategyZenithoptimedia Group I The Roi Agency 2015 - 2017London, London, Gb** ZenithOptimedia Managers of Distinction AwardI served a dual role at Optimedia:- As a communications strategy lead, I was responsible for uncovering and pursuing new revenue opportunities within existing clients including T-Mobile, Pizza Hut, Princess / Carnival Cruise, Simon Malls, Denny's, Bridgestone / Firestone, L'Oreal and Metro PCS. I help identify gaps in the brands' marketing, media and business strategies and leverage internal, external and partner capabilities to deliver measurable business impact to the client and new revenue streams to our agency.- As a business development strategy lead, I partnered with the agency's President and CEO to identify specific verticals and client accounts to pursue, and partner with our corporate communications team to develop and implement proactive strategies and tactics accordingly. I also helped lead the agency's strategic response to new business opportunities and in such capacity I've developed communications strategy for brands including Ameriprise, Abbott Nutrition, Princess / Carnival Cruise, New York Life, CVS, EPIX, Pizza Hut and L'Oreal.At a macro level, I was tasked to ensure we are providing our clients the very best strategic insights into contemporary consumer culture, new innovations in the realm of technology, digital, social, mobile and omni-channel media, and a holistic approach to audience engagement that leverages data analytics and behavioral intelligence to influence behavior and achieve real business objectives. - Relationship Lead on $20 Million new business win- Relationship Lead on $50 Million new business effort- Strategic Lead on Fortune 500 brand identity evolution- Partner with Google Labs / YouTube on client's video content strategy- Project Lead on value-add opportunity with $100 million client - Strategic Co-Lead on $1.5 Billion new business effort -
Evp Marketing And Business DevelopmentBrand Influencers 2010 - 2015What is marketing? Never before has this seemingly simple question been so difficult to answer, even by the most astute, experienced and acclaimed minds in the wonderful world of business. To me, marketing in the age of "new media" is about providing YOUR unique audience with a contextual experience they want - when, where, how, and through the channels they want it. Sometimes this means social or digital engagement, or mobile, or experiential, or traditional advertising, or some combination thereof.I founded Brand Influencers to help brands create the ideal engagement for THEIR target audience, using the right combination of the various disciplines they have at their disposal.At the core of my methodology is a deep appreciation for real-time behavioral intelligence - social listening and "big data" on steroids. The more you know about the current motivations and behavioral patterns of your target audience, the more equipped you will be in creating cross-platform engagement that influences their key behavior - buying behavior, engagement behavior and advocacy behavior. And what brand out there doesn't want to better engage, motivate and align with their target audiences?Another key element of my methodology is audience segmentation. Through real-time social data analysis I help clients better understand their target audience and segment them into buckets based on shared passions and interests, creating nuanced engagement strategy for each critical audience segment.Working with blue chip brands, agencies, non-profits and political organizations, I have worked on hundreds of projects over the past few years, from multi-million dollar product launches to integrated marketing strategy to corporate communications, branding, training, business development and more. I've become a respected industry thought leader and conference speaker, and have worked with amazing clients ranging from IBM to MillerCoors to Acura and Walmart. -
Executive Producer & Integrated Strategist, Times Square Launch CampaignForever 21 2010 - 2012Los Angeles, Ca, UsCreated, managed and executed a multi-platform campaign to help Forever21 launch their new Times Square flagship location, including social media, influencer marketing, PR, branded content, digital advertising, experiential and event marketing, POS and in-retail experiences; campaign resulted in 700% ROI.- National influencer campaign to find consumers to feature in Forever21 "social" reality show - Filmed, edited, directed and produced "To Be A Star" - Forever21-branded reality show- Broadcast show live through social channels to drive engagement- Hired mentors for show, led by Nicole Miller and Mariana Verkerk- Social media strategy to drive community, engagement and amplification- Directed, created and produced Forever21 'Walk on Water' fashion show event - Campaign far exceeded all target metrics -
Director Of Business DevelopmentOmnicom Group 2008 - 2010New York, Us- Led business development and client strategy for US - Wins included Porsche, P&G, Adidas, LVCVA, Clearwire, Gatorade and Harrah’s Casino- Oversaw pitches, presentations and biz dev process- Led internal teams to build strategy and campaign development -
Director Business DevelopmentXperience Communications 2006 - 2008- Led business development and client strategy for US - Helped establish NY office- Clients included HSBC, Lexus, BMW, Johnson & Johnson and Schering-Plough - Oversaw pitches, presentations, campaigns; creative, strategy and account teams
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Vp Client Growth And Business DevelopmentPlatinum Settlement Services 2003 - 2006Real estate and lending agency servicing mortgage & escrow companies throughout the US. - Closed over $1 Billion in real estate transactions- Worked with all the major lenders, including Chase, Bank of America, Citi, PNC & Washington Mutual- Worked with all the major real estate brokerages, including Coldwell Banker, Weichert & ReMax
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Vp Marketing And Client DevelopmentPlatinum Talent Management 1998 - 2003Founder and CEO of one of the first US modeling agencies to utilize a web-based client booking and management system. I built the agency from the ground up, developing partnerships with casting directors, booking agents, photographers, stylists, brands, models and publishers globally.Worked with developing models in runway, print, promotional, editorial, film, commercial and high fashion. One of the first agencies ever to offer models free online portfolio services and to provide clients with a sophisticated web-based system to search for talent based upon specific needs, schedule castings/photo shoots, and book talent directly through the web.At our peak, we were managing annual budgets over $25 million, booking models across the globe for television, print, PR, events and digital.
Jason Metz Skills
Agency Branding And Communication Strategy
Website And Social Media Optimization
Email Marketing Campaign Development And Management
Marketing Campaign Ideation And Proposals
Online And Offline New Business Collateral
New Business Development
Marketing Management
Management
Online Advertising
Marketing
Strategy
Social Media Marketing
Campaigns
Idea Generation
Business Strategy
Seo
Integrated Marketing
Creative Direction
Digital Strategy
Advertising
Digital Marketing
Social Media
Brand Development
Marketing Communications
Crm
Brand Awareness
Online Marketing
Social Networking
Sponsorship
Direct Marketing
Marketing Strategy
B2b
Email Marketing
Entrepreneurship
Leadership
Sales
Public Relations
Sem
Digital Media
Relationship Marketing
Mobile Marketing
Business Development
Lead Generation
Strategic Planning
Brand Management
Jason Metz Education Details
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Villanova UniversityMinor In Communication -
Livingston High SchoolBusiness
Frequently Asked Questions about Jason Metz
What company does Jason Metz work for?
Jason Metz works for Medl
What is Jason Metz's role at the current company?
Jason Metz's current role is Strategy and Growth.
What is Jason Metz's email address?
Jason Metz's email address is jm****@****ail.com
What schools did Jason Metz attend?
Jason Metz attended Villanova University, Livingston High School.
What skills is Jason Metz known for?
Jason Metz has skills like Agency Branding And Communication Strategy, Website And Social Media Optimization, Email Marketing Campaign Development And Management, Marketing Campaign Ideation And Proposals, Online And Offline New Business Collateral, New Business Development, Marketing Management, Management, Online Advertising, Marketing, Strategy, Social Media Marketing.
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