Creates and manages content and programming activity across Vevo platforms. Develops and produces original content alongside the music & talent team. Curates and publishes editorial and partner content to Vevo properties.

Manage VEVO social networks, update and manage artist and genre pages and provide creative programming and editorial input for the world’s largest online music video platform

Create and manage PIAS America social networks, monitor digital production of releases and work with artists to affectively and creatively market to new and existing fans.o Develop PIAS America and artists’ social networks through creative and strategic updateso Create and present digital marketing plans to PIAS America, artists and artist managemento Work with distributor to set up metadata for upcoming digital releases and monitor progress ensuring timely delivery of content to retailers

Lead Fontana’s digital sales & marketing strategy for the west coast sales accounts both internally, with Label Management and Sales teams, and externally with 100+ labels.Direct sales and marketing initiatives for labels at digital retail with strategies to maximize artist visibility. Worked directly with multiple teams to deliver both physical and digital products to accounts.

Create and develop marketing opportunities across numerous digital, and mobile outlets, including unique exclusive programs specifically built for labels/artists/clients, as well as existing sales and marketing opportunities with the accounts.

Represent the UMGD Associated Labels and label needs across all digital and mobile retail accounts. Create and broaden label marketing plans across the digital landscape, execute creative marketing opportunities with each account, provide account analysis to labels, and provide marketing information to accounts.

Develop, strategize and manage grassroots and third party online marketing campaigns for labels and studios within UMGD. Target appropriate digital retailers, websites, social networks to maximize exposure of the release and ultimately drive sales through awareness.Developed extensive and fluid analytics reporting to internal stakeholders on the projects.

Campaign Director: Manage third party online promotions and publicity for outside accounts, which include releases in music, film, television and video games. Target appropriate websites such as Entertainment, Lifestyle, Sports, Teen, and genre-specific sites suited to each campaign. Responsible for identifying online markets and target demographics for various marketing campaignsBuild online awareness through creatively marketing to communities, social networks, and other grassroots strategiesReport effectiveness of promotions to clients based on impressions, social network growth, fan activity, sales, etc.Online Advertising: Research and schedule online advertising, focusing on sites that will most effectively reach demographics targeted by sponsorso Provide creative direction and copy for development of online ad campaignsBook space on sites and manage campaign throughout the advertising runManage campaign and make necessary adjustments when needed, including monitoring impression count and click thru percentageAnalyze the effectiveness of marketing initiatives, email campaigns, ad buys and sales trends