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Award-winning senior marketing executive with a talent for thought leadership brand strategy, delivering digital innovation opportunities and creating a commercial growth engine through marketing strategy.Passion is building Fortune 500 brands into nationally recognized, socially-valued ‘thought leaders’ across a wide range of audiences, media channels and stakeholders. Record of creating highly resonant, integrated national campaigns utilizing the entire marketing mix and emerging platforms. Specialties include thought leadership strategy; brand architecture; messaging & content strategy; brand partnerships; digital platforms; Public Affairs; PR; Corporate Responsibility / CSR.Marketing as an art and science is undergoing rapid change. The arbitrage is being at the forefront of this trend. My forte and expertise is also identifying emerging digital innovation opportunities for marketing strategy and commercial operations across the value chain. Expertise includes digitalization; analytics; customer insight; business development; strategic partnerships; distribution strategy; new product development.Specialize in complex sectors (such as Technology, Health / Digital Health / Mobile Health, Financial Services / FinTech, BioTech & Advanced Manufacturing) and industries undergoing transformation, digital innovation and changing social, demographic, and socio-economic dynamics.Significant experience leading Divisional and Corp marketing units, engaging with C / SVP-level executives and working within ‘start-ups’ and Fortune 500 brands. Experience spanning B2B / B2B2B and B2C channels, international markets and managing media partners, agencies, think tanks, government stakeholders and industry bodies.Additional Knowledge / Expertise – Strategic Marketing; Brand Positioning; Corporate Communications; Corporate Affairs; Customer Segmentation Strategy; Market Research; Communications; Digital Marketing; Online Publications; Marketing launch; Big Data; Futurology
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Chief Marketing OfficerEnsight™ Mar 2015 - PresentSan Diego, California, UsEnsight™ provides SaaS-based sales acceleration solutions that make selling life insurance and annuities simpler, more profitable & a stunning digital experience. The Ensight™ sales enablement platform helps insurance carriers, national distributors, financial advisors, and financial professionals drive sales growth, improve sales productivity, and transform the advisor-client experience at the point of sale. -
Head Of Small Business & Enterprise (Sme) Marketing Strategy, Zurich Commercial (Uk)Zurich Insurance Company Ltd. Feb 2012 - Sep 2014Zurich, Zurich, ChMember of SME Business Unit Leadership Team ($400M+ Annual Revenue)Reporting to Director (President) of SME Division & UK Chief Marketing Officer (CMO)Appointed to rebuild brand equity, marketing strategy and innovation pipeline for UK small business division (#1 strategic growth priority across Zurich's European operations), supporting launch of innovative national trading platform.• National brand campaign (‘Future of Small Business’) exceeded all target metrics, including 43 million 'opportunities to see' (OTS) and supporting $30M revenue growth• Integrated mix, across following digital media, channels & platforms - LinkedIn, Twitter, YouTube, SlideShare, Podcasts, online broadcast, ATL (radio, print), BTL, policy roundtables, plenary speaking• 2014 Winner ‘Best SME Campaign in the Public Interest’ - CII Public Interest Awards• 2014 Finalist for ‘UK Campaign of the Year, SME’ - UK Chartered Institute of Marketing (CIM) • 2014 Finalist for ‘Brand Campaign of the Year’ - Insurance Times• Media / broadcast exposure across BBC Worldwide (global distribution to 30+ countries), CNBC Europe, The Times, The Guardian, The Independent, Financial Times, Management Today, The Telegraph and other national media• National thought leadership report, 'Small Business Outlook - Centre for Cities', launched in Westminster to UK Parliament and 50+ leading industry bodies • 'SMEs in 2062' launched @ The Royal Institution with Alastair Reynolds, award-winning science fiction author specializing in dark hard science fiction• National PR strategy, ‘Zurich SME Risk Index’, generated 800%+ increase in brand exposure, including $1.6M+ advertising value equivalency (AVE). Held as showcase work by leading UK media agency, (FISHBURN, Omnicom) & top international internet-based market research firm (YouGov) • Established global strategic partnership and product innovation strategy with Reputation.com, global leader in social media reputation management -
Head Of Public Sector Marketing, Zurich Municipal (Uk)Zurich Insurance Company Ltd. Oct 2009 - Feb 2012Zurich, Zurich, ChMember of UK Public Sector Business Unit (BU) Leadership Team ($600M+ Annual Revenue)Member of UK Marketing Leadership Team*Reporting to UK Chief Marketing Officer (CMO) & Managing Director (President)Appointed to rebuild brand equity, marketing strategy and marketing function for the #1 public sector insurer in the United Kingdom, Zurich Municipal. Accountable for the entire marketing mix - brand, sales campaigns, marcomms (online / offline), product development, PR, Public Affairs, internal marketing.• Repositioned Zurich Municipal division as national thought leader on public sector risk and community resilience across customers, government, industry bodies and national media• Designed / launched national integrated campaign (‘A New World of Risk’), achieving coverage on BBC, The Times, The Guardian, Financial Times and other national media• National reports (‘Tough Choices’, ‘Risk and Response’) launched in UK Parliament / Westminster and nominated for European Strategic Risk Awards• Launched innovative SaaS web platforms, ‘My Community Starter’ and ‘The Risk Curriculum’• 'My Community Starter' launched in Houses of Parliament to Members of Parliament (MPs), Lords, charity sector and national government leaders• Designed / delivered national brand partnership program, including The Guardian Online (#5 most popular news site in the world) and leading national trade publications
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Head Of Marketing Strategy, Uk General InsuranceZurich Insurance Company Ltd. Aug 2005 - Oct 2009Zurich, Zurich, ChMember of UK Strategic Marketing Leadership ($2B+ Revenue, UK)Lead accountability for marketing strategy across all UK business units and product lines - Consumer, Small Business, Corporate Enterprise & Public Sector. Project lead for key strategic initiatives established by UK Executive Board. • Generated $50M new revenue by developing new Corporate Enterprise strategy • Helped design new Target Operating Model (TOM) for consumer business, halting the decline of $350M business unit and achieving the first profitable growth in 8 years• Designed / implemented enterprise-wide UK distribution research program • Developed UK market entry strategy for charitable sector (300,000 organisations)• Managed annual marketing planning program across 18 segments and 4 divisions
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Head Of Commercial Research & Insight, Uk General InsuranceZurich Insurance Company Ltd. Jan 2007 - Dec 2007Zurich, Zurich, ChMember of UK Strategic Marketing Leadership (*operating in dual role capacity)• Led entire corporate market research program for UK Commercial ($800M+ Revenue) & Public Sector ($600M+ Revenue) divisions• Developed business strategy, customer segmentation / need and channel research programs in order to drive operational change, including operational technology• Led commercial research & insight executive team, interfacing across senior executive leadership, operational value chain and 12+ market segments
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Director Of MarketingSeqid Inc. 2001 - 2003An early-stage network security start-up focusing on digital certificate based authentication services. SeqID provided a web-based, SaaS platform for small businesses and medium size enterprises to provision and manage the full lifecycle of SSL-based digital certificate authentication provided by Verisign (Symantec). • Developed brand, market entry and product structure strategy based on competitive analysis, customer needs / segmentation and multi-channel distribution strategy.• Responsible for all areas of the marketing mix, as well as channel reseller development
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Director Of Business DevelopmentAcotec Inc. 1997 - 2000The leading developer of Microsoft-based Remote Access Server (RAS) and client management software. Acotec remote access management software enabled strict control of how remote computers connect to local networks, Internet Service Providers, and Virtual Private Networks. Acotec also provided standardized hardware drivers for operation in Microsoft environments to vendors of RAS communications hardware. The company was venture funded by Siemens AG and based in Berlin and San Francisco.• Built a national Value-Added Reseller (VAR) sales channel (50+ partners) across the US over 2 years• Led and managed strategic partner business development and US technology partner accounts, including joint channel development, co-marketing strategies, and OEM software licensing logistics
Matt Essick Skills
Matt Essick Education Details
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London Business SchoolMasters Of Business Administration (Mba) -
The London School Of Economics And Political Science (Lse)Msc International Relations
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Boston CollegeEnglish Literature
Frequently Asked Questions about Matt Essick
What company does Matt Essick work for?
Matt Essick works for Ensight™
What is Matt Essick's role at the current company?
Matt Essick's current role is Chief Marketing Officer at Ensight™.
What is Matt Essick's email address?
Matt Essick's email address is ma****@****ich.com
What is Matt Essick's direct phone number?
Matt Essick's direct phone number is (888) 986*****
What schools did Matt Essick attend?
Matt Essick attended London Business School, The London School Of Economics And Political Science (Lse), Boston College.
What are some of Matt Essick's interests?
Matt Essick has interest in Science And Technology, Children, Health.
What skills is Matt Essick known for?
Matt Essick has skills like Strategy, Marketing Strategy, Business Strategy, Marketing, Customer Insight, Business Planning, Management, Insurance, Financial Services, Risk Management, Strategic Partnerships, Business Development.
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