Matt Essick Email & Phone Number

San Diego, California, US

Ensight™ provides SaaS-based sales acceleration solutions that make selling life insurance and annuities simpler, more profitable & a stunning digital experience. The Ensight™ sales enablement platform helps insurance carriers, national distributors, financial advisors, and financial professionals drive sales growth, improve sales productivity, and.

Zurich, Zurich, CH

• Member of SME Business Unit Leadership Team ($400M+ Annual Revenue)Reporting to Director (President) of SME Division & UK Chief Marketing Officer (CMO)Appointed to rebuild brand equity, marketing strategy and.
• National brand campaign (‘Future of Small Business’) exceeded all target metrics, including 43 million 'opportunities to see' (OTS) and supporting $30M revenue growth
• Integrated mix, across following digital media, channels & platforms - LinkedIn, Twitter, YouTube, SlideShare, Podcasts, online broadcast, ATL (radio, print), BTL, policy roundtables, plenary speaking
• 2014 Winner ‘Best SME Campaign in the Public Interest’ - CII Public Interest Awards
• 2014 Finalist for ‘UK Campaign of the Year, SME’ - UK Chartered Institute of Marketing (CIM)
• 2014 Finalist for ‘Brand Campaign of the Year’ - Insurance Times

Zurich, Zurich, CH

• Member of UK Public Sector Business Unit (BU) Leadership Team ($600M+ Annual Revenue)Member of UK Marketing Leadership Team*Reporting to UK Chief Marketing Officer (CMO) & Managing Director (President)Appointed to.
• Repositioned Zurich Municipal division as national thought leader on public sector risk and community resilience across customers, government, industry bodies and national media
• Designed / launched national integrated campaign (‘A New World of Risk’), achieving coverage on BBC, The Times, The Guardian, Financial Times and other national media
• National reports (‘Tough Choices’, ‘Risk and Response’) launched in UK Parliament / Westminster and nominated for European Strategic Risk Awards
• Launched innovative SaaS web platforms, ‘My Community Starter’ and ‘The Risk Curriculum’
• 'My Community Starter' launched in Houses of Parliament to Members of Parliament (MPs), Lords, charity sector and national government leaders

Zurich, Zurich, CH

• Member of UK Strategic Marketing Leadership ($2B+ Revenue, UK)Lead accountability for marketing strategy across all UK business units and product lines - Consumer, Small Business, Corporate Enterprise & Public Sector..
• Generated $50M new revenue by developing new Corporate Enterprise strategy
• Helped design new Target Operating Model (TOM) for consumer business, halting the decline of $350M business unit and achieving the first profitable growth in 8 years
• Designed / implemented enterprise-wide UK distribution research program
• Developed UK market entry strategy for charitable sector (300,000 organisations)
• Managed annual marketing planning program across 18 segments and 4 divisions

Zurich, Zurich, CH

• Member of UK Strategic Marketing Leadership (*operating in dual role capacity)
• Led entire corporate market research program for UK Commercial ($800M+ Revenue) & Public Sector ($600M+ Revenue) divisions
• Developed business strategy, customer segmentation / need and channel research programs in order to drive operational change, including operational technology
• Led commercial research & insight executive team, interfacing across senior executive leadership, operational value chain and 12+ market segments

• An early-stage network security start-up focusing on digital certificate based authentication services. SeqID provided a web-based, SaaS platform for small businesses and medium size enterprises to provision and manage.
• Developed brand, market entry and product structure strategy based on competitive analysis, customer needs / segmentation and multi-channel distribution strategy.
• Responsible for all areas of the marketing mix, as well as channel reseller development

• The leading developer of Microsoft-based Remote Access Server (RAS) and client management software. Acotec remote access management software enabled strict control of how remote computers connect to local networks.
• Built a national Value-Added Reseller (VAR) sales channel (50+ partners) across the US over 2 years
• Led and managed strategic partner business development and US technology partner accounts, including joint channel development, co-marketing strategies, and OEM software licensing logistics

Masters Of Business Administration (Mba)

Msc International Relations

Bachelor Of Arts (Ba), Economics, English Literature