Matthew F. Email & Phone Number

Remote

Remote

Remote

- Developed reusable frameworks for building complex and dynamic Marketo and HubSpot templates- Utilized bulk APIs/scripting to move lead data, assets and other data between different Marketo instances- Scoped out solution designs for a variety of use-cases including: segmentation, attribution and lead lifecycle

Austin, Texas Area

- Gathered requirements, authored specifications and developed custom Marketo email and landing page templates- Developed custom email development workflow to enable code reuse and version control (Github, Zurb Foundation)- Developed customizable interactive email design framework and custom template library (Sketch, Foundation)- Scoped and developed custom JavaScript solutions to manage cookie tracking and marketing attribution metrics- Scoped and implemented custom Salesforce behavior and automation (Process Builder, Flow)- Implemented and rolled out bug tracking, issue collection, version control and other development infrastructure

Austin, Texas

- Marketo system manager supporting a global team of marketers running cross channel marketing campaigns- Aligned business needs with operational best practices to identify and mitigate risk across systems and processes- Developed interactive Tableau reports and dashboards to provide insights into Marketing and Sales KPIs- Scoped, tested and rolled out Salesforce CRM change requests to support changing business needs and projects

San Francisco

- Responsible for sprint management and full-stack web development including back- office warehouse integration and transactional email notifications.- Reduced support costs and increased conversions by implementing needed e-commerce platform upgrade- Drove actionably insights by introducing A/B testing, user polls, heat maps, application metrics- Improved operational efficiency by migrating Customer Service to Zendesk

San Francisco Bay Area

- Launched Eloqua Marketing Automation platform across multiple web properties with localization- Improved consistency by moving to a library of pre-approved email templates and landing pages - Drove Sales and Marketing alignment by providing ongoing training for both sales and regional marketing managers

San Francisco Bay Area

- Reducing developer errors by introducing version control, deployment and peer code reviews- Improving mobile user experience by championing mobile-friend, non-flash video solutions- Successfully implemented, tested and deployed localized websites and email templates

San Francisco Bay Area

Designed and implemented web-based training courses and other content.

Oakland, California

- Introduced custom e-learning template leading to upstream improvements - Improved course behaviors leading to improved completion tracking and reliability

San Francisco Bay Area

- Maintained and helped migrate legacy in-house LMS to a modern replacement LMS.- Managed external DBA and sysadmin and IT resources. - Managed all 3rd-party integrations and acted as an escalation point for platform and integration issues.- Captured bug fixes and and test cases for platform and courseware improvements.

San Francisco Bay Area

- Phone, email, and live support for customer administrators and end users for SAAS compliance e-learning provider. - Resolved technical support issues with online Flash courseware. - Trained customer administrators on proprietary Learning Management System administrative platform. - Trained customer administrators on ways to better measure success of custom courses and training initiatives.

Bachelor Of Arts (Ba), Communication, General

Activities and Societies: Residence Life (Webmaster for dorm) and Residence Computing (Student worker)

Education record