Matt Fernberger Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Successfully led my team in the creation of the Complete Home brand packaging system. Provided coaching and clear direction for designers, photographers and illustrators across international offices for a launch that was on time and budget. Developed a comprehensive design system for Walgreens brand packaging that improved category relevance and ease of navigation. The new system lead to a 5% increase in client profit.

Greater Minneapolis-St. Paul Area

Instrumental in the Brand Design Lab’s redesign of the Up&Up, Archer Farms and Simply Balanced Brands which led to increased brand awareness and profitability. In addition to creating concepts that served as model executions, I ensured that all designs aligned with brand guidelines and strategy.

Greater Minneapolis-St. Paul Area

Created innovative brand identities, websites, package designs, and collateral for clients in sporting goods, technology, real estate, manufacturing and professional services sectors. Responsibilities included concept development, design, presentations and production supervision.

Greater Boston Area

Led the strategic communications design for new business opportunities. For client programs, I rallied a team of designers for ideation and creative execution of events and experiences. Clients included: IBM, Cisco, Lilly, Alcoa, Medco, Siemens Dematic, and Invitrogen.

Greater Boston Area

Conducted and presented research and internal audits on the status of the existing visual communications. The insight from this study drove the strategy and criteria for a new visual identity. Hired and managed a design firm to execute the redesign of the visual identity. Additionally, managed and art directed a team of 4 designers on the ongoing creation of communication tools for all 26 offices worldwide.Collaborated with the firm's Partners to extend and amplify the Bain brand while promoting individual authorship of Partners in published white papers, books and other thought leadership products. For example, content marketing for Tom Tierney's "Aligning The Stars" including book cover design, information design and extensions into presentations, PDFs and videos.

Greater Boston Area

Developed and managed innovation for the One Voice system which was used as the benchmark look and feel for all horizontal IBM events Worldwide. This system created consistency and alignment with the brand. The work was so well accepted that the design director for IBM presented it to the company as a training example of excellence in projecting the IBM brand. Created distinctive visual identities and tool kits for several vertical events.

Providence, Rhode Island Area

Created brand identities, package designs, and collateral for clients in retail and business-to-business. Responsibilities included: concept development, design, proposal writing, presentations, account management and production. The identity work for Jay Alix & Associates, Ocean Bistro and Navigator Investments has appeared in several design books including “The Best of Corporate Identity”. Managed the day-to-day activities for team of designers and interns.

Bachelor Of Fine Arts - Bfa, Design And Visual Communications, General

Design Management