Matt Fickling Email & Phone Number

Brisbane, Qld, Au

Fortitude Valley, Queensland, Au

As Group Chief Operating Officer, I collaborate closely with the Founder/CEO to drive strategic and operational success across two core divisions. Leading a team of five, I oversee all aspects of sales, people, and profit.𝟭. 𝗥𝗲𝘁𝗮𝗶𝗹 - 𝗠𝗼𝘁𝘁𝗼 𝗠𝗼𝘁𝘁𝗼 Managing corporate and franchising operations for Motto Motto Japanese Kitchen and Motto Motto Ramen, driving franchisee and unit-level performance, network performance, leading brand and marketing, supply chain and product, and overseeing new restaurant development and expansion efforts.𝗗𝗶𝗿𝗲𝗰𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝘀: Central Operations Manager, Franchise Recruitment Manager, Marketing Manager, Franchise Performance Manager𝟮. 𝗙𝗼𝗼𝗱 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 - 𝗞𝗶𝘁𝗰𝗵𝗲𝗻 𝗗𝗮𝗱𝗱𝘆Led the creation of Kitchen Daddy, a 1500sqm food manufacturing facility. Overseeing division performance, SQF quality standards, and business development, with a focus on expanding across food service and supermarket sectors.𝗗𝗶𝗿𝗲𝗰𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝘀: General ManagerOther Key Roles: Operations & Quality Assurance Leaders𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗕𝗼𝗮𝗿𝗱 𝗠𝗲𝗺𝗯𝗲𝗿 – 𝗞𝗶𝘁𝗰𝗵𝗲𝗻 𝗗𝗮𝗱𝗱𝘆Provided strategic guidance during the first two years of the startup phase, collaborating with experts in food manufacturing and consultancy. Led brand development, including values, tone, visual identity, and website. Helped establish the organisational structure and appoint key leadership role, including the Advisory Board Members. Drove lease negotiation and property development contracts with property development partner.

Fortitude Valley, Queensland, Au

Reporting directly to the Founder/CEO, the Chief Commercial Officer led the development and expansion of new revenue streams while driving marketing and operational strategies. The role streamlined and directed marketing, franchising, supply chain, and manufacturing functions, optimisng data analytics and reporting through the implementation of PowerBI and other new technology for operations and marketing functions.𝗙𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗶𝗻𝗴Developed a comprehensive franchise strategy, overseeing feasibility studies, economic modeling, and commercial policy development to establish Motto Motto as a franchisor.Guided the creation of single unit and network models, crafted franchisee recruitment frameworks, and managed legal documentation processes.𝗕𝗿𝗮𝗻𝗱 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴Established and led a dynamic marketing team responsible for brand strategy, PR, campaign planning, NPD, LAM, digital, e-commerce, and creative endeavors.Introduced the MyMotto Membership platform, fostering a community of 100,000 members.𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁Led a transformation of the group's supply chain and product, optimising operations, innovation and profitability.Implemented a one-distributor strategy, negotiated rebates and structured pricing for franchising, and established transparent agreements with manufacturers, growers, importers, and distributors.Secured a national distribution contract, reduced COGS through strategic procurement, and identified new revenue streams across various business segments.

Collingwood, Vic, Au

The CEO reported to the Board of Directors in a strategic and operational role with accountability for sales, people and profit. 𝗗𝗶𝗿𝗲𝗰𝘁 𝗿𝗲𝗽𝗼𝗿𝘁𝘀: Chief Operating Officer, Finance Director, Head of Brand & Marketing, Supply & Procurement Manager, Administration & Systems Manager. 𝗜𝗻𝗱𝗶𝗿𝗲𝗰𝘁 𝗿𝗲𝗽𝗼𝗿𝘁𝘀: Learning & Development Coordinator, Operations Consultant, Store Managers, Assistant Store Managers, Shift Leaders and 350> front line crewWhen commencing with Huxtaburger, there were 4 company owned sites located in Collingwood, Melbourne CBD, Prahran & Hawthorn. The initial role reported to the Board of Directors and had responsibility for franchising, operations, marketing, supply chain, HR and administration. Finance & leasing was directly led by a Director.On my resignation in 2019 there were 10 Huxtaburger sites nationally. In late 2018, the group signed a NSW Expansion Agreement which would have seen a further 10 restaurants developed for that market over 3 years (see media attachements). Huxtaburger was later acquired by large multi-brand franchisor, Concept Eight.

Collingwood, Vic, Au

Graduate Certificate Of Business, Business Administration

Diploma Of Management