Matt Fisher Email & Phone Number

Somerset, Nj, Us

Having joined SHI in 2020, in January 2022 I was promoted to be the overall marketing leader for one of the world’s largest technology solution providers. Since then, I have consolidated multiple disparate teams into a single cohesive marketing function, creating a structure that better reflects and meets the needs of our eight selling business units. The marketing function at SHI is now a net profit center for the organization, a provider of qualified business opportunities to our sellers, and the team that helps our customers discover more ways to leverage our technical and contracts expertise to optimize their IT investments. My focus for 2024 is to help more new customers understand SHI’s unique approach and position in the market, to ensure that all existing customers are aware of SHI’s ability to help them across their technology portfolio, and to ensure there is close partnership between our partners, our sellers and our marketing programs.

Somerset, Nj, Us

My role as Sr. Director, Strategic Marketing is to work with SHI sales leadership, business unit leaders and partners to create strategies and campaigns that help customer organizations understand how they can address their key business challenges through technology solutions.

Somerset, Nj, Us

I lead the Strategic Marketing function at SHI, helping the organization transform from a software and hardware reseller to a true technology solutions provider through increased focus on brand identity, product marketing, demand generation and, above all, storytelling.

Warrington, Cheshire, Gb

London, Gb

Addressing the global SAM skills shortage with technology-enabled managed services that drive down costs and risks. Building on 20 years B2B Technology marketing and product strategy experience, I worked with internal teams, external agencies and customers to enhance Livingstone's go-to-market strategy, marketing, customer success and product functions.

Solna, Stockholm, Se

My challenge at Snow was to create and execute a strategy to transform a niche SAM technology developer into a solution provider that delivers value to the increasing number of stakeholders responsible for managing the organization’s consumption of digital technologies. I acted as both the chief storyteller (internally and externally) and chief listener for the organization, which gave me the opportunity to work with all stakeholders in the Snow ecosystem (and beyond) to investigate new opportunities to enhance, build or acquire technologies that will further increase the value that Snow brings to all kinds of stakeholders and organizations.

Solna, Stockholm, Se

Appointed as the first non-Swedish Vice President in 2013, I played a core role in helping transform Snow from a challenger to recognized market leader in Software Asset Management (SAM) solutions. This involved creating fresh and award-winning multi-channel marketing campaigns to realise an average 60% year-on-year growth from 2013 to 2017, growing the global marketing function from a staff of three to 20. Areas of particular focus included demand generation, product marketing and brand strategy.

York, Gb

I headed up international business development, channel growth and marketing operations for the SAM solutions and license management services provider. My key responsibility was driving the expansion of a global channel & developing an exciting portfolio of new products & services. I created a strong brand in the SAM and licensing market for License Dashboard, increasing ASP revenues by 270% and license sales by 200% year on year.

Milpitas, Ca, Us

Following the acquisition of Centennial Software by FrontRange Solutions, my role evolved into one where I headed the marketing and product management for the company's audit, license management and endpoint security solutions. From 2008 to early 2011, I also oversaw the global PR and Analyst Relations program.

Gb

I ran corporate and field marketing for a multi-million pound international software company in the IT asset management and endpoint security space. My role included oversight of all marketing activities, from PR and analyst relations to lead generation and branding.

Managed the PR and marketing activities for this dynamic start-up. Great experience in low-budget, high-impact guerilla marketing.

A great opportunity on paper, but not my finest move. Too many skeletons unearthed in my short few months at Liberty. On the plus side, taught me how to spot a sinking company before joining it next time!

Account Director in the Business Tech division of GBC (Grant Butler Coomber) which at the time was one of the leading B2B PR agencies in the UK. Managed a team of eight direct reports and directed accounts worth in excess of £600,000 per annum.

Worked across accounts as diverse as BMC Software, IBM Financial Services, Macro 4 and Granada Computer Services. Managed full-service marketing accounts encompassing PR, marketing communications, events and collaterals.

Ba Hons Pr, Pr

Gcse & A-Leves