Director, Content Works
Current- Leads Postmedia’s award-winning commercial content division, overseeing a team of 25 producers, editors and designers. Content Works produces thousands of multimedia sponsored content campaigns for Postmedia’s.
- Collaborates with sales teams in pitching strategic commercial content initiatives to major Canadian brands, helping to secure new business opportunities and increasing revenue streams.
- Provides strategic direction to national brands on how to effectively communicate their message in a way that resonates with their target audience and accomplishes their marketing goals.
- Collaborates with ad ops teams to drive innovation and improve performance of social media and native ad campaigns.
- Established fulfillment teams, content products, vendors and processes for lucrative new advertising verticals such as cannabis, pharma/health care and gaming.
- Launched new interactive digital content products to increase user engagement and boost average client spend.