Matt Flemming Email & Phone Number

Vancouver, British Columbia, Canada

• Leads Postmedia’s award-winning commercial content division, overseeing a team of 25 producers, editors and designers. Content Works produces thousands of multimedia sponsored content campaigns for Postmedia’s advertising clients each year, as well as ad-driven editorial content in print and online. • Collaborates with sales teams in pitching strategic commercial content initiatives to major Canadian brands, helping to secure new business opportunities and increasing revenue streams.• Provides strategic direction to national brands on how to effectively communicate their message in a way that resonates with their target audience and accomplishes their marketing goals. • Collaborates with ad ops teams to drive innovation and improve performance of social media and native ad campaigns. • Established fulfillment teams, content products, vendors and processes for lucrative new advertising verticals such as cannabis, pharma/health care and gaming.• Launched new interactive digital content products to increase user engagement and boost average client spend.• Designed a robust professional development strategy that helped producers create highly effective content campaigns more efficiently; increase expertise in formats such as video, interactive and social media; establish better relationships with clients; and improve presentation skills.

Vancouver, Canada Area

Led Postmedia's Content Works operations in Western Canada, overseeing a team of editors, designers and producers in Vancouver, Edmonton, Calgary and Saskatoon. Our full-service commercial content production studio also includes a vast network of writers, photographers and videographers who are experts in creating content that readers and clients will love. Day-to-day, I also manage multimedia commercial content campaigns that include print, digital and social media executions and assist our sales teams in client presentations. Clients include TELUS, BC Hydro, BC Toyota Dealers, La-Z-Boy, Macdonald Realty, UBC, BCIT, BCLC, MNP, Best Buy, BC Honda Dealers, Ford Dealers West, BC Children's Hospital Foundation and VGH Hospital Foundation.In addition to commercial content, my team in Western Canada also produces:- All special sections for Postmedia's urban dailies in Western Canada. - Homes sections for the Calgary Sun, the Calgary Herald, the Vancouver Sun and The Province. - Travel sections for the Vancouver Sun and The Province.- Driving sections for the Vancouver Sun and The Province and content for Driving.ca.- Westcoast Homes and Design magazine.

Vancouver, Canada Area

Responsible for the development and execution of Content Works initiatives in the Vancouver and Calgary markets. Content Works is the commercial content division of Postmedia.

Vancouver, Canada Area

Experienced freelance writer with published articles about travel, design, food/fine dining, culture and sports. I served as the Seoul correspondent for Elite Traveller Asia magazine, while also contributing features to Frame magazine, Yonhap Newswires, Seoul Magazine, KOREA magazine, the Korea Times and the Korea Herald. Since returning to Canada in 2015, I have contributed to the National Post, Paste Magazine, Morning Calm, Cara (inflight mag of Aer Lingus), Jetsetter (HK), Glacier Media, Montecristo and Travel Ideas (Australia). I was also the editor-in-chief of TERN, the online travel magazine of Hostelling International Canada, from 2015-2017.

Jung-Gu, Seoul, Korea

• Led the Edelman team that produced content for the Samsung Tomorrow Global Blog (official blog of Samsung Electronics) and managed associated social media channels. Team included three editors, three account executives and one designer.• Duties included setting long-term editorial goals and strategy, presenting the team’s monthly content plan to the client, using analytics and SEO to improve content performance, supervising work of other editors and producing daily posts and social media content.• Wrote editorials on behalf of Samsung VPs, engineers and designers.• Revamped social media strategy to include Twitter-specific content. Increased unique visitors to the site and Twitter followers during tenure. Established a new one-day page views record for the site with the April Fools Day 2015 campaign.• Occasionally oversaw digital content for other Edelman accounts, including POSCO, Hanwha and AIG.

Jung-Gu, Seoul, Korea

• Responsible for producing all international content and editing all English texts in the bilingual monthly.• Built and maintained a worldwide network of freelance photographers and writers. Coordinated three to four photo shoots and commissioned eight to 10 articles about travel destinations, food, culture, education and gardens each month.• Traveled on assignment to research travel features, while working with world-class photographers on accompanying photo shoots.• Wrote the monthly luxury brand column titled In the Limelight.• Managed a team of one junior editor and four part-time copy editors.• Played a major role in total revamp and re-design of the magazine, which took effect in early 2015.• Was responsible for all international communications regarding invoicing and liaising.

Jung-Gu, Seoul, Korea

• Was responsible for the content and layout of the sports section in each edition of the daily newspaper.• Posted all articles to the web using content management system.• Managed two full-time sports reporters and coordinated withcontributing freelancers.• Duties also included writing articles and features, copy editing all localsports content, proofreading other sections of the newspaper, and working with other desk editors and the managing editor to improve the paper’s city edition.• Covered the 2010 Winter Olympics in Vancouver.

Orillia, On

• Generated all content for the daily local sports page, including game stories, features, profiles, briefs and photography. Also wrote stories for the local news section.• Established contacts with local sports teams and organizations.• Wrote a weekly sports column and maintained a blog on the Packet & Times website.• Filed stories, photo albums and videos to the Packet & Times website using the content management system.• Covered the 2008 World Triathlon Championships in Vancouver for Sun Media newspaper chain.

Toronto, On

• Covered more than a dozen different sports, including all four major professional teams in Toronto.• Conducted interviews with major sports figures from the NHL and MLB and attended major press conferences.• Covered live sporting events such as the Ontario Hockey League Playoffs and filed stories on site.• Occasionally filled night re-write position.