Provide early stage support to an emerging brand. Lead strategic data analysis in order to increase presence and revenue within the grocery and mass retail channels. Manage, create, and present monthly insights to the leadership team. Oversee the ongoing maintenance and updates of the internal dashboard to allow for up to date tracking and trending outcomes. Provide consultation on market strategy, pricing analysis, new product development and opportunity gap analysis. Analyze business results and provide standardized reporting across marketing tactics.

Manage all market category and shopper insights within the North American market working closely with the respective regional Sales and Marketing Teams. Translate comprehensive data and research into actionable strategies and market place advantages. Discover sales and shopper trends and uncover the ‘why’ behind the ‘what’ for impactful insights for immediate and long-term commercial success.

Managed all POS data sets and business intelligence for Babyganics predominantly used by the respective marketing, sales, and leadership teams. Routinely led all strategic data analyses efforts for all things sales and marketing related. Provided vital market insights derived from internal and external data sources for key national customers. Conducted broad range of tactical business planning including category management, space management, product evaluation, promotion planning and evaluation, trade funds evaluation, and resource allocation. Analyzed retailing and shopper/consumer behaviors including building data-driven strategies. Leveraged macro-economic, consumer, and retail insights that led to clear implications and recommendations. Managed use and application of syndicated and non-syndicated data resources such as IRI and Nielsen.

Guide well-known manufacturing companies such as LG Electronics, Corning, Maxell, Haier, Philips and TomTom on tailored marketing and branding strategies that result in brand growth, increased sales and profit maximization. Uncover numerous market opportunities, improve product distribution channels and help prepare enticing product line reviews.

Provided key marketing insights and data analysis that improved branding and increased sales for corporations such as Rubbermaid, Gorilla Glue, Masco, Waterpik, Toro, U-Line, Broan, Samsung, LG, Electrolux and Bosch Fisher & Paykel. Routinely provided expert industry analysis and executive summaries for the Home Improvement Research Institute (HIRI) and the Home Channel News (HCN).

Led detailed industry and market research projects, using information furnished by government agencies, industry associations, publications and company financial reports. Coupled research efforts with application of statistical formulas. Produced industry-specific reports with current trends, market forecasts, competitor information, economic projections and relevant historical data.

Managed rental fleet, oversaw employees, and opened and closed branch. Handled sales activities for corporate clients, insurance agencies and other various customers. Trained employees in sales techniques, customer service and corporate procedures.