Matt Franklin Email & Phone Number

Flint, Mi, Us

Flint, Michigan

*Craft compelling stories for on-air reporting, keeping the audience engaged and informed. *Leads crisis-communication efforts during breaking news and emergency situations, ensuring clear, accurate and timely information delivery. *Research and develop in-depth stories by gathering information from sources, public records, and interviews.*Manage projects from conception to completion, ensuring alignment with station branding, goals and timelines.*Manages cross-platform storytelling efforts to ensure consistent messaging across TV, digital, and social media platforms. *Established and maintained a network of contacts, sources and policymakers to enhance story development. *Review scripts for context, clarity, and that they maintain the highest ethical and legal standards.*Collaborates with the Creative Services Department to develop engaging copy for on-air and radio promotions, ensuring messaging aligns with news branding.*Serves as a visible ambassador on behalf of the station in the Flint/Saginaw/Bay City/Midland community.

Flint/Saginaw

*Served as 4pm anchor and the primary anchor fill-in for news broadcasts.*Lead 11pm live reporter with an emphasis on breaking news.*Provided content to station social media channels and ABC 12.com using Associated Press formatting.*Maintained communication with sources, community members, and newsmakers to research and produce enterprise stories. *Conducted comprehensive reporting on Mid-Michigan’s automotive and union sector, highlighting industry trends and developments.*Provided in-depth coverage and analysis of political events, policies, and figures.

Saginaw, Michigan, United States

*Presented news reports live on air or pre-recorded.*Worked under tight deadlines to produce timely and accurate reports.*Maintained relationships with sources, news makers, and community leaders to generate future stories.*Conduct thorough research on assigned stories through interviews with experts and eyewitnesses, public records review, and internet research. *Write clear, engaging scripts for news segments, ensuring that they adhere to the station branding style.