Matt Fry Email & Phone Number

Dallas, TX, US

Bedford, Texas, US

• Develop and implement comprehensive conversion rate optimization (CRO) strategies to enhance user experience and increase conversion rates.
• Lead A/B testing and multivariate testing frameworks to identify changes that positively impact user behavior and conversion.
• Analyze customer journey analytics to pinpoint drop-off points and optimize user flow.
• Collaborate with cross-functional teams including marketing, product development, and IT to implement optimization strategies.
• Stay updated with the latest trends and technologies in CRO, implementing best practices and innovative approaches.
• Prepare and present detailed reports on conversion metrics, testing results, and ongoing strategy adjustments to senior management.

Dallas, Texas, US

• Stomping Ground educates, entertains, and empowers the community–connecting people through comedy. The Marketing & Communications Director serves the greater mission of Stomping Ground by creating engaging marketing.
• Develop/oversee execution of marketing strategy for the organization and each department
• Oversee crafting and posting content across social media platforms
• Coordinate with leadership team to communicate organizational and departmental updates
• Create and/or maintain social media content strategies
• Analyze engagement data and digital statistics for email newsletters and social media content

Paris, France, FR

• The Digital Analytics & Optimization Manager maintainins a portfolio of Analytics & Optimization client engagements and contributes to wider Capgemini initiatives. This involves managing site optimization testing.
• Direct management of digital analytics and optimization testing tools
• Creating tests or personalized content through testing platforms, such as VWO, AB Tasty, Kibo (Monetate), Qubit, Adobe Target, Dynamic Yield, or Google Optimize
• Lead AB testing initiatives: planning tests, maintaining test queues, collecting assets, deploying, and actioning on results
• Initiate and lead discussions with teams and clients to drive optimization programs forward and build trust
• Capture tracking needs for digital experiences, translate into tracking solutions (defining and configuring custom dimensions/metrics/events in GA or props/eVars/events in Adobe), then work with development resources.

Boston, Massachusetts, US

• Specialist lead for digital analytics + CRO solutions to multi-team new business creation unit for a top-10 Fortune 100 company, driving analytics strategy across a lean startup environment, working closely with client.
• Created boutique ad-hoc analysis and detailed reporting dashboards for various projects via Adobe Analytics, Google Analytics, VWO, and other tracking tools in order to validate stakeholders’ hypotheses on visitor.
• Performed keyword research towards search engine optimization as well as PPC campaign targeting and strategy, then tracked performance and trends over time
• Worked with multiple internal project teams to support analytics efforts; improve and debug setup / installation; troubleshoot technical bugs; and draft analytics documentation requirements for new projects or updates
• Evaluated other tools (A/B, user journey mapping, web analytics, etc.); became the SME on the tool by intensive use and deep-dives into functionality; installed and configured the tools (eg, providing scripts and.

Houston, Texas, US

• Responsible for all optimization; including A/B testing, UX research, data analysis, and support in site and app content maintenance for two NRG brands: Discount Power and Cirro Energy; translating business needs into.
• Lead the ideation, prioritization, road mapping, design, and approval process for new features
• Prepare documentation for planning and execution of all testing activities and maintain library of results
• Conduct user research through surveys, usability testing, and heat maps
• Provide insights and recommendations through data storytelling
• Create pivots and further ideation from learnings to further improve results

Addison, Texas, US

• Lead the strategy, planning, implementation, and overall direct-to-consumer performance for Poo~Pourri, Supernatural Elixirs, and all other companies within Scentsible LLC, requiring a depth of knowledge and experience.
• Provided leadership, vision and management for all stakeholders, cross functional departments, management, and the in-house team
• Created clarity of roles and short / long terms goals for all team members
• Oversaw day to day management of team and deliverables
• Provided management of ongoing reporting systems
• Identified, evaluated and planned revenue, budgets and KPIs for revenue tracking and forecast

Dallas, Texas, US

• Responsible for strategy and reporting on all digital marketing channels; including the Maggiano's website, national emails, social media content and engagement, and paid search and display advertising.
• Completely rebuilt tracking and analytics to provide cohesive, accurate, and actionable data and insights across a variety of disparate marketing channels, web domains, and physical locations
• Created complex email marketing campaigns, including custom data extensions and automations to manage audience targeting, drip campaigns, and dynamic content
• Provided creative direction and project management for six separate agencies and a number of freelancers to execute campaigns and analyze results
• Successfully carried out multiple large-scale projects requiring months of planning and complex coordination, resulting in significant returns for the brand
• Built a custom, scalable, easily editable survey system capable of capturing real-time guest responses and feedback from their table before they even leave the restaurant

Dallas, TX, US

• Oversaw digital marketing campaign strategy, execution, and reporting for all clients, and assisted business development team in creating comprehensive digital marketing roadmap and presenting to potential clients.
• Established internal procedures and documentation for the development, implementation, tracking, and optimization of marketing campaigns across all digital channels
• Worked closely with CEO to define standard service offering and methodology, then translated that into a visual presentation to be used in all business development meetings
• Determined primary goals, milestones, and key performance indicators for each client; all of which were continually met or exceeded

Fort Worth, Texas, US

• Managed digital marketing strategies including email, social media, SEO and SEM.
• Overhauled tracking systems, from standard GA to GTM, providing total clarity of conversion attribution and ROI
• Implemented cart abandonment and purchase funnel tracking that eventually resulted in a total redesign of purchase experience
• Created long-term content strategy across all channels that allowed design and content teams to operate independently for a year
• Improved communication between teams, departments, and leadership by building more efficient processes and templated assets

Dallas, Texas, US

• Managed a team of developers, analysts, designers, and copywriters to plan and execute digital marketing campaigns that were not only effective, but quantifiably so.
• Created a successful process for A/B testing, which involved a full analytics audit, report of testing opportunities and potential return, rigorous empirical test design, execution and management of testing process.
• Developed enterprise level service offering to provide scalable digital marketing solutions
• Provided strategic leadership to multiple teams across all clients and projects to deliver actionable insights, hit deadlines, and accomplish goals
• Used a variety of tracking, testing, and reporting tools, such as Adobe Analytics, Google Analytics, VWO, Optimizely, Hubspot, Salesforce, and more

Dallas, Texas, US

I figure out how to get people who come to your website to do what you want them to do.Whether it's as straightforward as compelling someone to make a purchase, or helping them take the first step in a much more complex process, my goal is to find the best possible way to convert your web visitors into lifelong customers.

• Founded this company just ahead of the trends of colorful men's socks and monthly subscriptions to physical products.
• Validated business concept and branding through extensive keyword research and testing
• Wrote all content for website and marketing material
• Oversaw all marketing strategy and executed successful business launch
• Worked with partners to secure external funding for additional growth and expansion

Dallas, Texas, US

• Led content development team in research, writing, and publishing content to improve results and achieve digital marketing goals on a variety of channels, such as search engine rankings, click-through rates on paid.
• Consistently and quickly created highly effective copy and concepts for clients in a variety of industries
• Personally expanded Switch's range of service offerings and digital marketing capabilities
• Spearheaded many branding projects and digital marketing campaigns

Dallas, TX, US

Created and maintained online presence in order to increase customer base, woo and establish “regulars”, and increase overall market penetration._Regularly updated Twitter, Facebook and other social feeds. Tracked growth to show positive increase._Created sent monthly customer email newsletter: Established a format and created compelling content. Music.

Bachelor Of Arts, Letters

Masters, Theology/Theological Studies