Matthew French Email & Phone Number

Calgary, Alberta, Canada

Maintain TCG Machines' social media by creating content and engaging with the community across the company's social channels (FB, YT, Insta, Discord, and Linkedin.)Write copy and create marketing content for digital ad spaces (Reddit, FB, Insta, YouTube, Google). Manage internal & external communications (newsletters, press releases, customer calls and e-mails). Handle media relations, assist management with corporate messaging, and provide media training. Assist with planning and logistics for trade shows and events.

Calgary, Alberta, Canada

• 3D printing and design consulting services offering FDM and SLA printing, as well as 3D design and model creation. • Manage all business operations, logistics, marketing, social media, and website management for the business.• Manage sales, client generation, and client relations.

Calgary, Alberta, Canada

• Manage all social media channels and content calendars to ensure brand consistency. • Copywriting, photography, and content creation for all social media channels. • Manage online communities and engage with customers introducing them to company products and generating sales. • Track and analyze analytics for all advertising campaigns and provide feedback and advise strategy to management.

Calgary, Alberta, Canada

• Managed a team of Social Media Coordinators, ensuring they followed community management guidelines and I provided QA and content management for the department portfolio.• Tracked KPIs to inform the optimization and distribution of content across the portfolio resulting in an 88% performance increase.• Researched video topics and created script outlines for original content, which brought in a ten-fold increase in page engagement.

Calgary, Alberta, Canada

• Social Media Manager & Content Creator for a 200K+ Facebook audience with a focus on increasing engagement, traffic & exposure. • Started at Valnet managing one account of 17,000 followers, have since been promoted to Team Lead with oversight of a team of social media coordinators engaging with over 2 million Facebook followers.• Provide analytics and reports to upper management; taking Facebook statistics and analyze for trends, demographics of users and how to increase engagement and site traffic.Accomplishments: Increased post engagement on Facebook pages by 827 percent and increased page follows by 413 percent, by optimizing page content, giving the Facebook pages a distinct direction and focus to the right audience, increasing popularity.

Calgary, Canada Area

• Created social media content, marketing materials & graphics design for marketing & social media. • Drafted the theatre’s new Social Media Branding Guidelines for the company, recognizing a need for consistency. • Oversaw marketing management as part of business operations to meet sales & marketing goals. • Planned events, conducted marketing surveys, created marketing collateral and managed budgets. Accomplishments: Negotiated over $30,000 in free advertising, given the company had no marketing budget when I started, and created a 52-week marketing plan from scratch. Recognized the business need and rose to the challenge.

Calgary, Canada Area

• Managed Facebook social media accounts, planned on-site events, provided exceptional guest experiences.• Tripled sales from $3.5k to $10k by bringing in new product lines, engaging with customers and using social media to drive traffic.• Created marketing material and oversaw the implementation of new marketing initiatives, in order to increase sales.Accomplishments: Took the business from the verge of bankruptcy to profitability within six months, by creating awareness of the store by using social media to stir up interest in events, which generated new customers & increased traffic into the store.

Calgary, Canada Area

• Lead a team of 6 – 8 employees, created the staff schedule, processed payroll, invoicing, and accounting.• Managed Facebook and Instagram social media accounts by creating social media content, driving community engagement, posting and replying to items online and used photography skills to create content for social media. • Focused attention on highly profitable board game sales, taking sales from near zero to an average of $1,000 per month, generating sales both in store and online. • Controlled branding of social media accounts, ensuring consistency and targeting to the right audiences. • Planned and attended corporate events, handled all formal media inquiries, provided exceptional guest experiences. Accomplishments: Listed as one of Chatelaine’s best lattes in Canada, invited for tea by the Consulate-General of Japan, chosen as a finalist to serve hot chocolate to over 800 guests as part of YYC Hot Chocolate Fest.

Calgary, Canada Area

• Provided superior customer service to customers, solved problems and facilitated customers’ needs relating to beer and liquor sales. • Excelled at sales, providing in-depth product knowledge to inform and influence customers’ decisions.

Calgary, Canada Area

• Provided superior customer service to customers, solved problems and facilitated customers’ needs. • Excelled at sales, providing in-depth product knowledge to inform and influence customers’ decisions. Accomplishments: In the top three for attached warranty sales in the district.

Calgary, Alberta

• Managed corporate social media, including accounts on Facebook, Twitter and Instagram. Arranged with various departments for social media announcements and public relations with the association and other public entities, such as government or public health. • Planned local and national events, ensuring they were successfully completed on budget. • Copy editing for formal press releases, content creator for the association’s regular newsletter. • Saw a need to enhance corporate recognition from sponsors of Environmental Stewardship Awards. Created and maintained the sponsor recognition program, which dramatically increased sponsor satisfaction with the association. • Completed all the layout and graphic design for their semi-annual corporate report. • Setup and tracked media scanning, tracking media and public communications about the association, which let the association be proactive about their reputation and address public concerns quickly.

• Provided on and offsite media relations for company events ensuring the right message reached the media.• Provided communications consultation on several projects: news releases, media advisories, corporate policy.

• Provided superior customer service to clients, troubleshot technical issues and provided client solutions.• Built, maintained and installed hardware & software for clients; ensured that installations met client needs.

• Managed, hired and trained staff for MRU’s Media Production Services front end operations.• Ensured quality control of client projects by providing superior service & technical expertise to clients.

• Assisted in the planning and execution of campus events providing logistical support and post-event analysis.• Managed daily writing tasks: newsletters, press releases, and media advisories and sports articles.