• Plan and execute Oral-B campaigns to achieve sales goals for Procter & Gamble.• Produce branded TVCs, OLVs, social ads, banners, and landing pages.• Oversee agency fees, production spend, and talent contracts.• Develop strong client relationships by serving as a trusted business partner.• Write creative briefs and define scope of work alongside strategy / client teams.• Ensure assets are tested, produced, and delivered on time for media buys.• Analyze ad performance and recommend optimizations to drive ROAS.• Support Account Executives in their day-to-day tasks and career growth.

- Recipient of the 2022 “Nothing is Impossible” Award for achievements in client services• Delivered DTC revenue goal and 3x click-through rate in North America by implementing a disruptive creative approach.• Interpreted and transformed consumer learning into actionable insights alongside P&G Analytics and Insights (A&I), Media Planners, Legal / R&D as well as product design teams.• Utilized Celtra, Meta Ads Manager, Innovid and The TradeDesk for optimizing and trafficking assets.• Drove power oral care adoption by 10% targeting manual users on digital platforms.• Analyzed competitive insights to inform clients and senior leadership on CPG trends / opportunities.

• Executed brand campaigns alongside global partners to achieve annual revenue goals.• Leveraged Amazon vendor central and Walmart supplier center to drive sell-through of products on digital retail channels.• Managed budget to safeguard positive ROI across paid platforms (social, search, display).• Built content strategy with respect to market trends, growing organic followers by 110%.• Measured campaign results, outperforming partner sales plans.